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Doug Landis
Storyteller, Early-Stage Company Builder, GTM Whisperer
Professional Background
Doug Landis is an accomplished Sales Professional and Marketer with a wealth of experience in the technology and sales sectors. With an impressive track record that includes pivotal roles in renowned organizations, Doug embodies the essence of selling as a practice rooted in meaningful conversations. He firmly believes that every sales interaction is a dialogue designed to exchange valuable information between two people, and his skillful approach to these interactions has borne substantial results.
Doug's diverse career trajectory encompasses a variety of roles ranging from selling newspapers to cloud applications and software solutions. His early beginnings as an Account Executive at Oracle, where he was one of the first-ever Sales Development Representatives (SDRs), set the stage for an illustrious career filled with sales success and marketing innovation. His passion for sales and marketing has seen him contribute to some of the most esteemed companies in the Software as a Service (SaaS) industry, further honing his expertise and establishing his reputation as a leading authority in these fields.
After his tenure at Oracle, Doug rapidly advanced his career, taking on increasingly strategic positions that have shaped the sales narrative in numerous organizations. At Salesforce, he thrived as the Vice President of Sales Productivity, developing strategies to optimize sales processes and drive revenue growth across teams. His creative approach to storytelling as Chief Storyteller at Box demonstrated his belief in the power of narratives—essential not just in marketing, but also in strengthening sales messages and forging connections between people.
As the Growth Partner at Emergence Capital, Doug played a crucial role in supporting and advising startups. He diligently assessed the talent within organizations, ensuring that they had the right individuals in the right positions to foster growth and cultivate lasting success. Doug’s insight into team building and leadership has proven invaluable to the companies he has worked with, reflecting his commitment to connecting talented individuals and assembling high-performance teams.
Education and Achievements
Doug's academic background is anchored in a Bachelor of Science (BS) in Business Administration and Management from the prestigious University of Oregon. His education laid a solid foundation for his diverse career, equipping him with critical skills in management, strategic thinking, and effective communication.
Over the years, Doug has accumulated a wealth of experience working with notable organizations including Box, Salesforce, and Oracle. His roles in these companies have not only contributed to their success but have also presented opportunities for Doug to refine his expertise across multiple domains. He is adept at navigating the complexities of both sales and marketing, understanding the critical interplay between these functions in driving corporate success.
Doug has successfully held various leadership positions, including Chief Executive Officer at DL ADVISORY, where he provided strategic guidance to companies looking to optimize their operations. As an Advisor at Modigie, Inc. and SendtoWin, he has leveraged his extensive knowledge to help startups grow and thrive, sharing insights into best practices and effective methodologies.
His involvement as a Mentor and Advisor at various organizations like Sales Assembly, Forum Ventures, and GrowthX Academy showcases his dedication to giving back to the community by nurturing up-and-coming talent in sales and marketing. By sharing his extensive knowledge and real-world experiences, he aims to empower future professionals in these fields, contributing to the next generation of industry leaders.
Achievements
Doug Landis's career is marked by numerous achievements that testify to his impact on the sales and marketing landscape. His role in scaling esteemed companies within the SaaS sector has placed him as a key figure in the industry. His unique combination of storytelling, marketing prowess, and sales acumen has positioned him to navigate organizations through complex challenges effectively.
Throughout his career, Doug has championed the importance of aligning marketing and sales efforts to create coherent narratives that resonate with clients and drive engagement. His emphasis on the three core narratives—company narrative, marketing narrative, and sales narrative—represents a holistic approach that underlines his understanding of organizational dynamics. It’s this strategic perspective that has enabled the firms he has worked with to harness impactful messaging that speaks to their audiences authentically.
His commitment to building connections not only manifests through his professional roles but also extends to his involvement in mentorship capacities. Doug’s passion for nurturing talent demonstrates his belief that great teams comprise great individuals, and it is through strong leadership that extraordinary companies are built. This philosophy has been instrumental in shaping the cultures of the organizations he has touched, leading to thriving environments and sustained success.
Overall, Doug Landis's professional journey reflects a dedication to excellence in sales and marketing. His multifaceted expertise, combined with a storytelling approach to communication, positions him as a respected thought leader in the industry, inspiring others to excel and fostering relationships that unlock extraordinary potential. As a seasoned Sales Professional, Marketer, Storyteller, and Connector, he continues to shape the landscape of sales and marketing, guiding organizations toward a brighter future.

