Doug Hecht

Doug Hecht is the Chief Executive Officer and co-founder of Walla, a modern studio management platform designed to enhance the operations of fitness studios. Under his leadership, Walla aims to transform the way studios manage their operations, focusing on increasing revenue, improving client relationships, and streamlining processes for boutique fitness studios and franchises.12

Before founding Walla, Hecht served as the CEO of Lymber, a wellness app that was acquired by MINDBODY. Following this acquisition, he took on the role of Senior Vice President of Consumer Products at MINDBODY, where he was instrumental in developing the app and leading various digital initiatives.1 He is also known for his commitment to the startup community in San Diego, actively supporting over 30 startups as a capital partner for Seed San Diego.1

Hecht's background includes significant experience in technology and wellness industries, making him a well-regarded figure in the fitness tech space.32