Doug Collins

Doug Collins is an experienced UX design executive who has built design practices worth $20B.2 He previously worked as a UX/UI Manager at Western Union, where he grew the design team from two UI designers to a larger team that included UX researchers, visual designers, and interaction designers.1

During his time at Western Union, Collins established processes to allow UX research and design to work ahead of development teams, ensuring appropriate time for research and design before coding began.1 He also emphasized the importance of involving developers in the research and initial design process to facilitate knowledge transfer.1

Collins has over 15 years of experience leading high-impact UX and design teams.3 He is known for his expertise in setting up UX practices from scratch, having done so at both Western Union and E-Trade.1 He advocates for differentiating between User Interface Design and User Experience Design roles, emphasizing the unique skills required for each.1

Currently, Collins is the founder of Flying Octopus Design, LLC.3 He is also recognized as an influential figure in the UX/UI design community, having been featured on multiple lists of top designers to follow on social media.3 Collins is the author of "The UX Design Field Book," which has received several accolades and best-selling recognitions.3