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Doron Dvir

Product Marketing and GTM at Amazon

Doron Dvir is a digital marketing expert and the founder of dorondvir.com, where he specializes in growth and user acquisition strategies. He is based in the Tel Aviv District, Israel, and has a strong background in performance marketing, particularly in PPC and Facebook advertising.

Professional Experience

  • Founder & CEO at menta global (May 2021 - Present): Dvir leads this growth and user acquisition boutique agency.

  • VP Growth at Lili (January 2020 - March 2021): He was instrumental in scaling Lili from its pre-seed stage to a successful Series A funding round, achieving significant growth metrics.

  • User Acquisition Lead (Freelance) at Elementor (June 2019 - January 2020): Dvir contributed his expertise in user acquisition during this freelance role.

  • Head of User Acquisition at Lemonade Inc. (November 2016 - June 2019): He played a key role in launching Lemonade's user acquisition efforts, leading to substantial revenue growth.

  • Director of User Acquisition at AvaTrade (December 2014 - November 2016): Managed the user acquisition department, significantly increasing acquisition budgets.

  • Head of SEM at yellowHEAD (January 2013 - December 2014): As one of the first hires, he built a high-performing PPC team and managed large-scale campaigns for notable brands.

Education

Doron Dvir holds an MBA from Ono Academic College and a Bachelor's degree in Business Administration from The Open University of Israel.

Skills and Achievements

Dvir is recognized for his ability to implement effective digital marketing strategies that drive user growth and engagement. His work has led to significant achievements, such as building successful user acquisition campaigns that have positioned companies as leaders in their respective industries.12

Doron Dvir
Doron Dvir, photo 1
Doron Dvir, photo 2
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Experience

Product Marketing and GTM, Ads Measurement at Amazon (September 2022 - Present)
GM, eCommerce and SaaS Solutions at EX.CO (April 2021 - August 2022); GM, North America at Cedato (July 2018 - April 2021); Chief Marketing and Business Development Officer at Cedato (November 2015 - June 2018); Co-founder and CEO at Exoview (March 2015 - February 2016); General Manager + VP Product Marketing at Artimedia (January 2012 - February 2015); Founder and Managing Director at execx (August 2010 - December 2011); General Manager, Media Division + Chief Marketing and Strategy Officer at Artivision Technologies (December 2008 - August 2010); VP Marketing at ioimage (December 2005 - December 2008); Marketing Director, Telecom and Service Providers at RADVISION (May 2005 - December 2005); Marketing Director at NICE Systems (October 2002 - May 2005); Director, Marketing and Business Development at NiceEye (September 2000 - September 2002); Software Development Manager at NICE Systems (October 1997 - September 2000)

Education

B.Sc. from Tel Aviv University; MBA from Tel Aviv University - Coller School of Management

Location

Tel Aviv District, Israel