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    Doris Daif

    Head of Global Loyalty Marketing at Nike

    Doris Daif is a strategic thought leader known for her focus on creating, delivering, and transforming products and experiences that delight consumers at scale. With extensive cross-functional expertise in business P&L, Digital Product and Technology, Analytics, and Customer Service, she excels in leading large transformational initiatives end to end with a keen eye on consumers and measurable outcomes. Her experience spans both B2B and B2C sectors, with a successful track record at renowned companies like American Express, NBA, and Nike.

    Doris Daif's accolades include being the winner of the JD Power Best Credit Card Website in 2012, recognition as one of the 25 Most Influential Women in Payments in 2016, and multiple prestigious awards from American Express such as the Chairman's Award for Innovation in 2008 and 2003, as well as the American Express Centurion Circle Award in 2001, 2002, and 2006.

    Education wise, Doris Daif holds a Master's degree in Business Administration with specializations in Marketing & Finance from NYU Stern School of Business, and a Bachelor's degree in Marketing from Rutgers University, School of Business.

    Doris Daif has held significant roles in various organizations, including being the former Head of Global Loyalty Marketing at Nike, and the former Senior Vice President in charge of Customer Data Strategy and Marketing at the National Basketball Association (NBA). Her tenure at American Express involved key leadership positions across digital product management, customer relationship management, and customer care operations, showcasing her versatile skills and abilities in driving business growth and innovation.

    Throughout her career, Doris Daif has demonstrated a unique ability to lead cross-functional teams, drive innovation, and prioritize consumer satisfaction and quantitative results at a large scale. Her diverse experience in major companies across different industries underscores her expertise and influence as a leader in product development, marketing, and business strategy.

    Doris Daif
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    Location

    Portland, Oregon, United States