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Dori Graff
Co-founder and CEO at Kidizen, a resale marketplace for kids' fashion and essentials.
Dori Graff is the co-founder and CEO of Kidizen, a prominent resale marketplace specializing in kids' fashion. Under the Rewear Collective initiative, Kidizen collaborates with sustainable brands, emphasizing product quality and durability. The platform offers a unique brand resale model, enabling customers to trade-in items for brand credit or sell them for cash. Kidizen stands out as the only company offering brands the dual option for customers to sell and trade-in products.
Before establishing Kidizen, Dori Graff accumulated over 12 years of experience in design and advertising, crafting marketing strategies for renowned retailers like Target, Kohl’s, and Best Buy. Her core competency lies in understanding maternal consumer behaviors and fostering trust and loyalty to build lasting relationships. Dori's involvement in the Collaborative Consumption sector has enriched her insights on how businesses can connect with consumers in the evolving sharing economy.
Dori Graff pursued her education at Northwestern University, majoring in Communication Studies and Art History.
Her professional journey includes leadership roles at various organizations, highlighting her diverse expertise in marketing, strategy, and business development.
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