Dorette Bos
Dorette Bos is a skilled connector who excels in building genuine relationships and empowering individuals to achieve their best results.
With a passion for storytelling, Dorette thrives on crafting engaging narratives for diverse audiences, leveraging A/B testing and data-driven strategies to meet desired outcomes.
Her expertise spans the full spectrum of digital marketing, including consumer marketing, B2B marketing, and HR/recruitment marketing, with a focus on driving top-funnel awareness objectives and tailoring impactful stories for specific target audiences across the marketing funnel.
Dorette holds a Master's degree in Journalism & New Media and a Bachelor's degree in Languages and Cultures of Japan from Universiteit Leiden.
She has held key roles at renowned organizations, including Global Senior Employer Brand Specialist at Just Eat Takeaway.com, Global Employer Brand Manager at The HEINEKEN Company, and various positions at TomTom, where she honed her skills in social media management, digital marketing, and employer branding.
Her diverse professional background also includes experiences in communication research, science journalism, and customer service management.
Dorette's philosophy in life is encapsulated by the quote 'Let's shoot for the moon so that even when we miss, we'll land in the stars,' reflecting her optimistic and creative approach to overcoming challenges and achieving goals.
