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Doreen Thomson
Sales & Marketing Manager RAC Parks & Resorts
Professional Background
Doreen Thomson is an accomplished Marketing Manager with extensive experience in the travel and tourism industry. Doreen has diligently honed her skills in various aspects of marketing, including Search Engine Optimization (SEO), Campaign Management, and Integrated Marketing. Her professionalism and dedication to business operations are evident in her successful career trajectory, making her a significant asset to any organization in the field of tourism and marketing.
Throughout her career, Doreen has held pivotal positions that have allowed her to influence and drive marketing strategies that propel brand recognition and consumer engagement. She has significantly contributed to reputable organizations, including the RAC WA and Tourism Western Australia, where she utilized her marketing expertise to enhance operational performance and elevate brand prestige within the competitive tourism market.
Education and Achievements
Doreen Thomson's educational background is as impressive as her professional journey. She has a solid academic foundation that includes several certifications related to tourism and digital marketing. Notably, she earned a Digital Marketing Certificate with Distinction from the Australian Digital Marketing Association (ADMA), showcasing her commitment to mastering the latest trends and techniques in digital marketing.
In addition to her expertise in digital marketing, Doreen holds two Certificate III qualifications from TAFE — one focused on Tourism (International Retail Travel Sales) and the other on Tourism (Tour Wholesaling). This formal education provides her with a well-rounded understanding of the intricacies of the tourism industry, particularly in sales and wholesale operations.
Moreover, Doreen has enhanced her knowledge in marketing through a Mini MBA program, where she studied under the guidance of respected marketing professional Mark Ritson. This advanced training has equipped her with strategic insights and innovative thinking crucial for driving effective marketing campaigns.
Notable Roles and Contributions
Doreen's professional path illustrates her relentless pursuit of excellence in marketing and tourism. As the Marketing Manager for RAC Parks & Resorts at RAC WA, she has played a vital role in coordinating marketing activities and campaigns that foster awareness and interest in tourism offerings. Her leadership in this position has been instrumental in enhancing the vacation experience, ensuring that it aligns with contemporary consumer expectations and industry standards.
Before her current role, Doreen served as the Marketing Manager at Tourism Western Australia, a position that enabled her to craft significant marketing strategies that promoted the unique attractions and experiences offered in Australia. Her contributions were crucial in positioning Western Australia as a premier travel destination, attracting both local and international tourists.
Doreen also held the title of Campaign Executive at Tourism Western Australia, where her analytical and creative abilities aided in the development and execution of successful marketing campaigns aimed at increasing tourist engagement. Her capacity to analyze market research and consumer trends has consistently empowered her teams to make informed decisions and target specific demographics effectively.
Prior to her positions in government tourism, Doreen worked at Territory Discoveries as the Marketing Executive, International, allowing her to broaden her expertise in the international tourism sector. This role required adept coordination and strategic planning that further enhanced her capabilities in marketing execution and campaign management.
Her earlier experience also includes a position as a Sales & Marketing Consultant at Australian Tourism & Promotions, where she developed marketing initiatives that significantly boosted the visibility of various tourism products. As a Travel Consultant with the same organization, she engaged directly with clients, fostering relationships and ensuring that their travel experiences were seamless and tailored to their needs.
Doreen's diverse roles across different facets of tourism have endowed her with a comprehensive understanding of the industry, enabling her to tackle the challenges posed by ever-evolving market dynamics successfully. She is respected for her ability to identify opportunities, create impactful marketing strategies, and drive results that exceed expectations.
In summary, Doreen Thomson is an established marketing professional whose wealth of experience in the travel and tourism industry is complemented by her educational background in digital marketing and tourism. Her dedication to excellence and a passion for tourism makes her a valuable contributor to the field and an inspiration to her peers and colleagues.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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