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Doreen Lim
Branding and Marketing
Doreen Lim is a dynamic and accomplished professional with years of experience in digital marketing and communications, making her a valuable addition to any team. She currently serves as the Head of Digital Marketing and Communications at Singapore Economic Development Board (EDB), where she uses her expertise to promote economic growth by setting strategies to enhance the board's digital presence.
Before her current role, Lim was the Director of Digital Marketing and Communications at ST Engineering, where she spearheaded the company's digital marketing and communications strategies for various business units. During her time there, she also played a crucial role in creating and launching a new brand identity for the company.
Her impressive track record also includes working as the Senior Manager of Digital Strategy and Planning at IBM, where she was responsible for overseeing digital marketing campaigns across the Asia Pacific region. Her strong leadership skills and exceptional marketing acumen helped in driving significant revenue growth for the company.
Lim has a Bachelor's degree from the National University of Singapore, majoring in Communications and New Media. She also holds a Master's degree in Marketing Communications from Melbourne's RMIT University.
In her spare time, Lim enjoys traveling and exploring new cultures. Her extensive experience in the digital marketing industry, combined with her passion for innovation and creativity, makes her a sought-after professional in her field.