Diponegoro University

Growth (marketing, technical sales, SDRs, revenue operations, and business intelligence)
Customer operations (payment operations, KYB / compliance operations, and customer support)

Brick - Financial API

Head of Growth and Customer Operations

80% leading business unit of financial data aggregation.
20% managing strategic project as PMO lead at CEO office.

Brick is powering the next generation of fintech builders with fintech infrastructure that is easy to implement, cost effective, and inclusive.

Report to CEO. Closely work together with Head of Sales, Head of Product, and Head of Partnership.

Head of Business Unit (Financial Data Aggregation)

Check the OPEN STARTUP metric below:
https://mitraloka.bubbleapps.io/open

Open a franchise as easy as your last e-commerce checkout. 
Mitraloka is a marketplace for franchising and other business partnership opportunity in Indonesia.

Recent milestone:
- Top 10 startup of Founderplus incubation program batch III
- Top 30 finalist of Lokalcorn startup competition by TribunNews and HP
- Top 10 finalist of Indigo Hackathon for SME category by Telkom investment arm

End-to-end platform from discovery, safeguarded payment, integrated virtual meeting, to electronic contract signing — so you can operate that dream business faster in two weeks, not months.

Solving my own problem in finding a credible business opportunity in the past. 

Contact: [first name][at]mitraloka.id

Mitraloka

Co-Founder

Antler is a global early-stage VC enabling and investing in exceptional entrepreneurs.

Antler

Entrepreneur in Residence

In between the break: fractional CMO, growth and product consultant, and marketing lecturer.

Taking time off to learn visual programming and building a startup rocket ship that failed to take off.

## Marketing Lecturer at RevoU
Teach performance measurement and budget allocation. 
Co-developed the product marketing class.
Launched the advanced specialization class on growth hacking experimentation. 

## CMO at Maaz Grooming
Launched the brand
Grow MoM 50% with efficient CAC
Partnered with tens of KOL to spark the brand awareness

## Growth and Product Consultant
I cover the entire cycle from discovering product-market fit, building a growth model, designing experimentation, to running tests in channels. 
Past clients include venture-backed ed-tech and return management startups.

Career Break

Personal goal pursuit

Banking the internet economy.
Award-winning business neobank in Singapore. 
Y Combinator W18.

HEAD OF GROWTH
Piloting Aspire’s new product of debit business accounts for SME owners in Indonesia.
Part of the country leadership team.

Contribution:
✅ Thousands of small business acquired
✅ Closed one big marketplace partnership that brings xx% majority of lead
✅ Dozens of press released coverage in major outlets
✅ XX% MoM growth in volume and number of transactions

FROM JULY 2020 - COUNTRY PRODUCT MANAGER
I switched to product management role to help the newly launched SME neobanking to reach Product-Market Fit.

✅ The 1st product guy for operations in Indonesia.
✅ Delivered MRP and solved retention issues that affected previous growth efforts.
✅ Increased transaction volume by building more payment products: e-wallet top-ups, bill payments.
✅ Introduced one-balance connected to multiple bank accounts, leveraging partner's VA technologies.
✅ Built the first 100% online corporate bank account opening in Indonesia. This is an enabler for the BD team to onboard corporate secretary firms as lead acquiring partners. 

MOVE TO REGIONAL SG TEAM - REGIONAL PRODUCT MANAGER
Part of core banking + growth PM team
✅ Built the first version of the directory of corporate services as a lead generator
✅ Revamped major core transfer flow ​
✅ Built internal perk redemption process 
✅ Fixed tracking and attribution of the overall marketing campaign
✅ Introduced bulk transfer. Also available in mobile, the first to provide the experience in smaller screen

Aspire

Head of Growth

Managed overall digital marketing activities of Aspire revolving credit line for small businesses. 

Contribution:
✅ IDR XX billion productive SME loans disbursed in 5 months active period
✅ XX% repeat loan withdrawal

Digital Marketing Manager

#1 employee, hired to launch Aspire in Indonesia.

✅ Set up the growth marketing operations
✅ Optimized operations for new revolving credit line product that being piloted in Indonesia
✅ Localized Aspire’s products

Country Launcher

Leaving the project to focus on Mitraloka.
You can still see the active project here:
* kataliskarir.com
* instagram.com/kataliskarir

One-stop platform to put fresh graduate unemployment to where it belongs: the museum.

I build and grow the platform.
Platform Evolution:
✅ POC — physical calendar with MT vacancies deadline
✅ MVP — job board for management trainee vacancies
✅ PIVOT — resume writing and design service
✅ WIP — marketplace for early career service

Recent Progress:
✅ 10k+ digital community on Instagram @kataliskarir
✅ Top 3 search result for high-intent keywords: jasa review cv, etc.

Katalis Karir

Leading social enterprise incubator in Indonesia, with a total cohort of 100+ since its inception. The company is listed as one of 52 organizations that moving social entrepreneurship forward in Indonesia.

Provided clients in objectively defining, creating, and enhancing their value by giving strategic advice over a range of business issues.

Contribution
✅ #1 employee hired for the "impact consulting" division.
✅ Co-landed the first impact measurement consulting work for the company.
✅ Conducted 2 social impact measurement projects in ag-tech startups using SROI (Social Return on Investment)
✅ Developed a new canvas to be used as a framework for cross-sector collaboration toward a sustainable and scalable impact.
✅ Co-facilitated 2 design sprints on MSME empowerment and technology adoption.

Instellar Indonesia

SROI Social Impact Analyst

Conceptualized a social enterprise that aims to bridge gaps in the financial literacy and optimization of remittance by intra-ASEAN foreign domestic workers through promoting a new solution of sending money back home. 

Accepted as one of the 24 fellows out of 800 applicants (3% acceptance rate). 

Contribution:
✅ Developed wireframe and UX concept for 20+ screens  
✅ Gathered feedback through consultation with experts from several organizations that concern with migrant workers' issues, with a total of 5000 migrant workers under them.
✅ Interviewed 25+ migrant domestic workers to validate the concept.
✅ Presented to 60 investors and over 400 members of the public in Singapore.
✅ Working in a multi-cultural team of 4 people from four different countries
✅ Accepted into ASEAN-Korean Youth Centre’s Startup Competition

YSI SEA - Young Sustainable Impact Southeast Asia

Fellow

Accepted as one of 150 awardees out of 16500 applicants (0,9% acceptance rate).

XL Future Leaders is an Indonesian corporate social responsibility (CSR) program designed to develop leaders that are socially informed, creative and confident by providing high-quality learning resources for young people across Indonesia.

KEY ACHIEVEMENTS:
✅ Top 3 PechaKucha Talk about Innovation Trend, delivered the topic on Co-Working Space Landscape.
✅ Top 5 TED Talk about Personal Inspiration, delivered topic on Storytelling through Film.
✅ Top 3 Social Innovation Project in Natural Environment Category, ran a prototype of waste management initiative that targeting college students. Successfully generated revenue (one of a few to do so) and collected 100++ Kg waste within 2-weeks.

XL Future Leaders

Scholarship Awardee (Student Year)

Accepted into Roberto Rocca Education Program as one of 6 fellows out of 300 applicants (2% acceptance rate).

Donnie Silalahi