Donna Lamar

Donna Lamar is the Global Executive Creative Director at Twitter, recognized for her extensive experience in the creative and production sectors, spanning over 20 years. She is based in Los Angeles and specializes in crafting multiplatform content, with a strong emphasis on transmedia storytelling.

In her current role at Twitter, she has been instrumental in leading the company's recent rebranding efforts. Prior to this, she held significant positions such as head of production at Wieden + Kennedy in Amsterdam and creative director at TBWA/Chiat Day in Los Angeles, where she contributed to the successful repositioning of Gatorade. Her work has included notable projects like Gatorade's Replay and the launch of the G Series, as well as creating Discovered, the first live-action Kinect game for Xbox 360.

Lamar has collaborated with a variety of high-profile clients, including Apple, Microsoft, Nike, and Coca-Cola, and her contributions have earned her numerous accolades at prestigious award shows such as The One Show, Cannes, and The Clios. She has been recognized as one of the top creative women in advertising by Business Insider and has served on juries for major advertising awards.12