Donna Balinkie

Donna Balinkie is a seasoned marketing and branding strategist with over 20 years of experience in technology and innovation. Known for her no-nonsense approach, she excels in developing and executing marketing strategies, creating value propositions, and fostering new concepts. She thrives as an entrepreneur and collaborates with B2B and B2C businesses, especially in mobile technology, wearable technology, sensor technology, and education sectors.

Donna specializes in outsourced CMO services, branding and positioning strategies, value proposition development, market research, marketing advisory, go-to-market strategies, marketing plans, concept ideation, and segmentation analysis. Her educational background includes an MBA in Marketing from Northwestern University and a Bachelor of Science in Economics and Finance from the University of Pennsylvania.

Throughout her career, Donna Balinkie has held significant roles such as President/Founder at Firedrive Marketing Group, LLC, Marketing Consultant at Revolution Cooking, Marketing Strategy Lead at Kalix Marketing, Vice President at TESSCO Technologies, Director of Marketing at EarthShell Corporation, Customer Marketing Manager at The Coca-Cola Company, Assistant Brand Manager at Procter & Gamble, and Financial Analyst at Merrill Lynch.