Dong Ik Lee

Dong Lee, also known as Dong Ik Lee, is the Founder and CEO of Habitfactory USA, a digital mortgage company based in Los Angeles, California. He has held this position since March 2022, focusing on the general management of U.S. operations and the launch of global business initiatives related to digital mortgages. His role involves business planning, process analysis, and the implementation of innovative solutions in the mortgage loan sector.1

Prior to establishing Habitfactory USA, Dong Lee founded HabitFactory in January 2016 in Seoul, South Korea. Under his leadership, HabitFactory has become recognized as a leading insurtech company, providing online financial services that leverage customer data for personalized insurance solutions. His responsibilities include managing a platform that innovates insurance sales processes through technology and data analysis.12

Lee's professional background includes significant experience in corporate strategy and IT project management. He previously worked as a Strategy Business Alliance Manager at Meritz Fire & Marine Insurance Co., Ltd., where he was involved in new business planning and development.13 His expertise spans various areas including process innovation, technology management, and software engineering.1

His educational and professional journey reflects a strong emphasis on problem-solving and strategic planning within the financial technology sector.