Donatas Jonikas, PhD

Donatas Jonikas, PhD is a Lithuanian entrepreneur and marketing expert who is the founder of Winawin, an AI-powered match-making platform for marketing partnerships.1 He has extensive experience in helping entrepreneurs and startups develop their marketing strategies and grow their businesses.

Professional Background

Donatas is currently the Founder and Marketing Partnership Wizard at Winawin, a position he has held since April 2020.1 Winawin helps digital marketers, experts, and entrepreneurs improve their marketing ROI through various partnership opportunities such as cross-promotion, joint campaigns, and affiliate programs.

In addition to his role at Winawin, Donatas has been serving as the CEO and Startup Marketing Advisor at UAB "Marketologai" since July 2011.1 In this capacity, he has assisted over 50 companies in Lithuania and abroad with developing and implementing marketing strategies.

Education and Expertise

Donatas holds a PhD in Economics from Kaunas University of Technology, which he completed between 2011 and 2016.1 His doctoral dissertation focused on "Measurement of Value Created through Corporate Social Responsibility in Value Creation Chain." He also has a Master's degree in Marketing Management and a Bachelor's degree in Applied Economics from Klaipeda University.

Other Roles and Achievements

Throughout his career, Donatas has held several notable positions:

• Project Advisor at Klaipeda Science and Technology Park (2018-2020)
• Expert at KTU Startup Space, Kaunas University of Technology (2017-2018)
• Lecturer at Klaipeda University (2005-2017)

Donatas is recognized as one of the World's Top 30 Startup Coaches for 2024.5 He is known for helping SaaS founders secure customers before writing a single line of code and frequently shares insights on startup growth, marketing strategies, and time management for entrepreneurs.2346