Donald Douglas

Donald Douglas is the Managing Director of Return2Sender, a digital promotional marketing agency he founded in 2001.24 Return2Sender specializes in leveraging mobile marketing technologies, including augmented reality (AR), QR codes, SMS, and web-based promotions to create engaging experiences for shoppers.12

Expertise and Focus

Donald Douglas is known for his expertise in:

1. Augmented Reality: He has presented on AR packaging activations and how they can be used in promotional marketing.3
2. Mobile Marketing: His company utilizes various mobile technologies to create memorable promotional experiences.1
3. In-store Promotions: Douglas has insights on effective mobile channels for in-store promotions, noting that SMS is particularly popular for its ease of use.5

Company Overview

Return2Sender, under Douglas's leadership, focuses on:

• Creating digital activations and promotional mechanics
• Leveraging technologies like gamification, AR, QR codes, email, SMS, and WhatsApp
• Developing custom apps for promotional purposes
• Helping brands achieve goals related to purchase encouragement, data acquisition, and brand loyalty1

Industry Recognition

Donald Douglas is recognized in the marketing industry for his expertise:

• He has been invited to speak at events about AR and packaging activations.3
• His company, Return2Sender, has been operating since 2001 and is trusted by various brands and agencies.1
• He has provided insights for marketing research, such as studies on retail in-store competitions.6

Donald Douglas continues to be at the forefront of digital promotional marketing, helping brands engage with shoppers through innovative mobile technologies and strategies.