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Donal Keogh
Digital Marketing | E-Commerce | Growth Strategy | Website Launch & Management | Budget Management | Retail | Travel
Donal Keogh is a marketing professional based in the New York City Metropolitan Area.1 He currently serves as the Marketing Director at RMPG Acquisition LLC, a position he has held since March 2002.1
Professional Experience
In his role at RMPG Acquisition LLC, Keogh is responsible for managing all marketing strategies and operations for a luxury retailer with two divisions: retail brick and mortar with B2C web sales, and B2B jewelry design with manufacturing capabilities.1 His key responsibilities and achievements include:
- Planning and directing development of advertising, email marketing, direct marketing campaigns, and collateral
- Developing cross-channel marketing strategies for store and websites
- Managing a marketing budget and a staff of 5
- Doubling the company's revenue through effective marketing methods
- Increasing revenue by 33% for the manufacturing division
- Orchestrating the build and launch of 3 websites
- Launching new brands, including a national online boutique and jewelry manufacturing and repair
- Spearheading SEO, SEM, marketplace, and CSE strategies
- Achieving top 3 listings for key search words
- Managing social media campaigns and e-commerce efforts on platforms like Amazon and eBay
Previous Roles
Before joining RMPG Acquisition LLC, Keogh held the following positions:
- VP Marketing at e-Commerce Solutions (April 1998 - October 2001)
- Director of Advertising at Cunard Line (August 1995 - October 1997)
Education
Donal Keogh holds a Bachelor's degree in Marketing from Manhattan College.1
With over 20 years of experience in marketing leadership roles, Donal Keogh has demonstrated expertise in both traditional and digital marketing strategies, particularly in the luxury retail and e-commerce sectors.