Don McLean

Don McLean is an experienced advertising professional specializing in audience work, campaign strategy, media planning, and media activation. He has a track record of collaborating with internal and external stakeholders to create comprehensive, integrated campaigns.

Don's expertise includes audience analysis, developing integrated campaign strategies that utilize various consumer touchpoints, crafting digital and traditional media plans, running digital direct and programmatic campaigns, optimizing digital performance, offering client recommendations, tracking competitive trends through research, and working with first-party data in DMPs for monetization.

Don McLean has managed accounts for major companies like Anheuser-Busch InBev (Corona), Sonos, Polestar, Bayer Animal Health, The Clorox Company, The Hartford, Showtime, and more. His responsibilities have spanned global and US strategies, as well as digital and integrated media planning across a diverse range of industries.

Don studied Communication at Rutgers University, Marketing Training, Digital Marketing & Business Strategy at Circus Street, Digital Marketing at General Assembly, and completed coursework at Raritan Valley Community College.

Formerly holding positions such as Program Director at imre, Associate Director, Digital at OMD USA, and various supervisory and strategist roles at Vizeum, Carat, and PHD, Don McLean has a wealth of experience and a strong background in the advertising industry.