Dominic Weiss is the founder of Weiss Strategy, where he leverages his extensive experience in creative strategy and planning. He has worked with notable brands at various creative agencies, including adam&eve, Virtue, and Sunshine, and has experience in the music industry with major record labels like EMI and Warner Bros. His approach emphasizes the integration of cultural insights into strategic planning to enhance brand effectiveness.

In addition to his role at Weiss Strategy, he has also served as the Head of Planning at ZAK, where he focuses on building creative strategies that resonate with audiences. His professional background reflects a strong emphasis on digital marketing and integrated marketing strategies, showcasing his versatility across different sectors.123