RMIT University

St Francis Xavier College

Group Business Director at Foxtel Media

Leading a team of 4, to integrate brands via TV/Digital advertising solutions across Foxtel and the broader MCN Network.  

13+ years of media sales experience, across both TV and Digital, has allowed me to understand the ever changing behavior of an audience across all screens, and identify the right solution for advertisers to target and engage the right audience at the right time. 

ADVERTISING PARTNERSHIP SOLUTIONS 
Collaborating with Foxtel’s major channel partners (local and international), to generate ideas in response to media briefs. Offering TV and Digital Sponsorships with bespoke advertiser integration across; 
Sky News, NBCU, CNN, MTV, Fox Sports, Lifestyle, E! Online, Cartoon Network, Nickelodeon, National Geographic, Kayo, Foxtel Go/Now.  
Highly experienced with selling, negotiating and managing major TV and Digital partnerships. Partnerships I have managed have included off screen consumer promotions, and on ground activation's with product sampling. 
NEGOTIATION/REPORTING/BUDGETS
Negotiating annual deals, from share/cpm positions, exclusive first rights opportunities, data partnerships and service agreements. Collaborated and Lead responses to Annual deals for major consortium deals such as Group M and Publicis Media.  
Forecasting and tracking team budgets on a weekly basis for all MCN stakeholders. 
Monitoring growth and decline YOY for all clients, and managing each agency group portfolios based on challenges, wins and potential for revenue growth. 
CLIENT SERVICE/RELATIONSHIPS
Broad range of client relationships across all agencies with TV Trading Directors, Group Business Directors, Digital Directors, Planners, and Strategy Specialists. My relationships also expand across agency programmatic trading desks.  
DATA SOLUTIONS
Vast understanding of Digital, Mobile and TV data via MCN's premium data and tech partners;
QAUNTIUM- ‘Multiview’, MCN Telstra ID Targeting, and MCN Location powered by NEAR.

Foxtel Media

Group Business Director

Digital Group Sales Manager, overseeing partnerships and account service across Group M, Publicis and Mediabrands in Melbourne.

ADVERTISING PARTNERSHIP SOLUTIONS INCLUDING CONTENT CREATION
Collaborating with MCN’s major partner channels and sites (local and international), to generate ideas in response to media briefs; Sky News, CNN, MTV, Tenplay, AFL, NRL, Fox Sports, Lifestyle, E! Online, Cartoon Network, Nickelodeon, National Geographic. 
A great deal of my experience with major Tentpole partnerships has been with MCN’s key partner- Network Ten. 

DATA DRIVEN TARGETING SOLUTIONS
I have a vast understanding of Digital, Mobile and TV data via MCN's premium digital partners;
QAUNTIUM- Consumer based data and insights, used to power MCN's market leading data solution ‘Multiview’, across our premium, global first Programmatic TV offering.
MCN ID's- Digital audience segmentation derived from a database tapping into 17.2m Telstra customer records, used to target/re-target users across the MCN Digital network
NEAR- mobile location intelligence platform, allowing brands to target a mobile audience using historical/real time data from device IDs.

REPORTING/BUDGETS
Forecasting and tracking team budgets on a weekly basis for MCN’s 3 main stakeholder groups; MCN (Foxtel/Telstra), Network Ten (Tenplay/Ten Daily) and MCN Location (Near). 
Monitoring growth and decline YOY for all clients, and managing each agency group portfolios based on challenges, wins and potential for revenue growth. 

CLIENT SERVICE/RELATIONSHIPS
Broad range of strong client relationships across all agencies with Trading Directors, Digital/Group Directors, Investment/Planning Managers, and Strategy Specialists.

Digital Group Sales Manager

Managing accounts across the below Media Agencies in Melbourne;
-Mindshare
-Maxus
-Starcom

Specialising in Digital Sponsorships driven by data and content creation. Presenting media agencies and clients opportunities to connect with the right audience, across all digital platforms.

MCN is Australia’s leading multi-screen media network, responsible for the advertising interests of:

Foxtel and Network Ten
-117 premium digital publishers websites
-32 m-sites
-72 apps
- 2 Online catch-up and streaming TV service Tenplay and Foxtel Go.
-3 IPTV services
-24 Digital-Out-Of-Home-TV screens within 16 major retail centres
-Advertising on Qantas’ domestic and international in-flight entertainment service.

MCN has long focused on redefining the television advertising model in Australia. We deliver an extraordinary combination of a high value national subscription television audience, with the fastest-growing free-to-air network, plus the largest broadcast-quality digital video network in Australia.

Digital Account Manager

Over 8 years of experience in Regional Television Media.

Experience includes servicing the below media agencies, as a Sales Executive at WIN NBN Television:
-Mitchell and Partners
-Universal McCann
-Starcom 
-Maxus

Key aspects of role: overall account management by responding to briefs, creating tailored proposals and presentations, reporting, negotiating, presenting, forecasting, achieving monthly budgets, and maintaining strong client relationships with the media agencies. My overall portfolio of accounts represents close to $14mill of regional revenue to the company each year. 
Working in a face paced environment within the Channel Nine sales office, I liaise with management and specialised teams for sponsorships and local WIN NBN integrated opportunities. 

I have experience working on major campaigns in relation to The Liberal Party, London 2012 Olympics and major sporting sponsorship properties such as the Cricket and NRL.

Dolly Herbert