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Van Doan
Product Marketing Manager #hiring
Professional Background
Hai-Van Doan is a dynamic and accomplished marketing manager with over 8 years of extensive experience in global companies and leading marketing agencies. His expertise lies primarily in content marketing and engagement strategy, where he has successfully driven campaigns that resonate with diverse target audiences. Currently, he holds the pivotal role of Marketing Manager and Content Enablement Lead at HERE Technologies. In this capacity, Hai-Van not only manages marketing strategies but also leads innovative projects that enhance the company's content capabilities and market positioning.
Previously, Hai-Van's career trajectory has taken him through various high-impact roles, including Head of Communications at XplusX Studio, where he was responsible for crafting compelling narratives and driving brand awareness. He also served as a Senior Engagement Strategist at HERE Technologies, where he played a critical role in developing relationship-building strategies to foster deeper connections with customers. His earlier experience as a Global Product Marketing Analyst and Junior Project Manager has equipped him with a robust understanding of product marketing intricacies, preparing him to leverage data-driven insights in strategic decision-making.
Education and Achievements
Hai-Van's educational background is as diverse as his career. He holds a Master’s Degree in Innovative Project Management with a specialization in Marketing from Aix-Marseille University, which has provided him with valuable insights into managing projects and marketing strategies efficiently. He also obtained a Bachelor’s degree in International Business from the prestigious Foreign Trade University, further establishing his foundational knowledge in the business landscape.
His educational journey is further complemented by his studies at the University of the Arts London, where he explored the realms of interior design, an experience that enriched his creative thinking and design strategy skills. Additionally, Hai-Van studied at EPSAA in the field of Space Management, which has contributed positively to his holistic understanding of branding and customer experience. Notably, he also pursued a Master's Degree in Marketing at IAE Gustave Eiffel, reinforcing his commitment to staying at the forefront of marketing trends and strategies.
Skills and Expertise
Hai-Van is proficient in a myriad of marketing skills, which include but are not limited to B2B and B2C marketing, product marketing, and business analysis. His expertise extends into data analysis, where he utilizes metrics to gauge the success of marketing initiatives and pivot strategies accordingly. With an adept understanding of digital marketing, Hai-Van formulates engaging content marketing strategies that foster customer engagement and drive conversions.
In addition to content strategy, his skills encompass thorough market research, which informs his approach to customer behavior studies and competitive analysis. This analytical proficiency allows him to develop buyer personas and map customer journeys effectively, ensuring that marketing efforts are aligned with consumer needs and expectations.
Furthermore, Hai-Van is skilled in creating go-to-market assets such as videos, sales decks, and infographics that communicate value propositions clearly and engagingly. His focus on product optimization guarantees that offerings meet market demand, and he is adept at refining product features based on feedback and market analysis.
Recognized Contributions
Throughout his career, Hai-Van has contributed significantly to the organizations he has been a part of. At HERE Technologies, he has elevated the marketing capabilities to unprecedented heights, implementing strategies that have yielded measurable results. His collaboration with cross-functional teams ensures that marketing initiatives are cohesive and aligned with broader organizational goals.
Moreover, his time at Nielsen Company as a Marketing Analyst allowed him to deepen his expertise in data-driven marketing, producing insights that have informed product development and marketing strategies across various sectors. As a Copywriter with Richard Moore associates, Hai-Van honed his talent for storytelling, understanding the power of language in branding and communications.
Networking and Communication
Away from his professional endeavors, Hai-Van encourages open communication and networking. He invites individuals interested in marketing discussions or collaboration to reach out via email at vvdoan91@gmail.com.
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