Korea University

Plekhanov Russian University of Economics

Leading the Accenture Interactive Practice in Russia and CIS across all industries with a focus on Consumer Goods, Pharma, Retail and Financial Sector
- Developed e-commerce strategy for OTC portfolio of one of the leading international pharma company in Russia
- Performed an e-commerce growth accelerator project for one of the leading international pharma company in Russia
- Developed and piloted new promotion strategy for Pharma company on leading e-commerce platforms (on-platform and off-platform promotion)
- Marketing strategy for a relaunch of one of the key brands of leading international FMCG companies in Russia.
- Marketing strategy development and execution for one of the leading International FMCG Brands in Russia
- Assessment of go-to-market approach of one of the Business Units of big International Grocery - Retailers in Russia
- Marketing maturity assessment for one of the leading non-food retailers in Russia.
- Digital transformation of procurement function for one of the leading retailers in Russia
- Marketing strategy development and execution for one of the leading international Automotive companies in Russian
- Development and implementation of digitally centric leasing product for one of the leading Russian Banks 
- Development of  digitally centric credit product for one of the leading Russian Banks 
Development of ROC (Remote Operating Center) for one of the leading Metals&Mining company in Russia
- Commercial strategy for one of the leading Agricultural companies in Russia with strong focus on digitalization.
- Pricing and promo processes digitalization for B2C unit of the leading Agricultural companies in Russia.

Accenture

Managing Director, Interactive Practice Head Russia/CIS

MCG was established by management consultants from McKinsey and industry experts from blue-chip corporations with the goal to become truly client-oriented consulting company
MCG works with SMEs, medium-sized companies and large corporations as well as with funds and individual investors, and offers wide range of professional business services with the main focus on strategic and operational projects
- Product and brand portfolio development for one of Russian soft drinks manufacturers. Developed brand and product portfolio for new player, entering the market from stretch, including pricing and SKU mix.
- Review of Mid Term strategy implementation and post-merger activities. for one of the leading Russian insurance companies. Reviewed status of implementation of key strategic initiatives and post-merger activities previously approved by the board of the company 
- Mid Term Growth strategy for Major Russian Telecom company. Project focused on development of priorities for the mid term strategy for core business units of leading Telecom Company
- Sales stimulation program for Major Russian Telecom company. Project focused on developing strategy on how to significantly boost revenue and profit across multiple business units and regions of Telecom company. 
- Review of relevant international best practices of Global Telecom Companies. Analyzed international best practices and gave recommendations for their adaptation and reapplication.
Growth Strategy for a one of the leading fisheries. Defined portfolio of strategic initiatives, required to ensure growth of a company
- Review of Innovation best practices for one of the leading CIS industrial holdings. Managed review and assessment of international best practices
- Review of Investment best practices for one of the leading CIS industrial holdings. Managed review and assessment of international best practices

Moscow Consulting Group

Partner

Member of BCG Telecom practice in Russia
- Analysis of relevant global best practices of corporate culture development for Top-4 Telecom company in Russia 
- Diagnostics of maturity of procurement function for Top-4 Telecom company in Russia 
- Development of 5-year HR strategy for Top-5 bank in Russia

Boston Consulting Group (BCG)

Project Leader

Digitalizm™ specialises in creating integrated, tailored, digitally centric marketing campaigns. 
The agency offers the full spectrum of digital marketing services, ranging from identifying your target audience, devising your digital touchpoint strategy, creating the campaign 
big idea and architecture and finally execution and measurement.

Personally managed operations of agency in digital advertising, that provides full spectrum of internet related services: from development and implementation of digital communication strategies and internet-centric media campaigns to production of company portals, mobile apps, promo websites and mobile applications. 
Managing a team of 60 people and leading all key functions: business development strategy and strategic planning, client development, client service, technical development
 Developing company strategy for entering international markets (USA, Europe) and leading international business development efforts.
- Attracted key clients for the agency (e.g. McDonalds, JTI, Kimberly Clark, Coty, Procter&Gamble, Novartis, Sandoz, Alcon, Bayer, Merck Serono, Teva, Zoetis, MasterCard,  Media Markt, Citibank, Chemours, 20-th Century Fox, Megafon, Vimpelcom, EKSMO, OBI, Havas Worldwide) 
- Managed development of integrated marketing and promotional strategies for leading FMCG, Pharma, Retail, Financial Services, and Telecom companies.
-	Recruited people for the key positions (e.g. Technical Director, Client Service Director, Director of Strategy and Insights, Social Media Group Head)
-	Settled operations of Moscow, Minsk offices of the company

DigitaliZm

Managing Director

Member of the European marketing and sales practice. 
Advised  consumer goods, telecommunication, banking and retail clients in the areas of growth&business unit strategy, marketing strategy, process optimization, cost and headcount optimization, project management, sales and distribution topics.
Relevant projects:
- Growth strategy for one of the leading Pharma companies  
- Go-to-market / Distribution strategy for a leading global FMCG company in Russia.
- Brand Portfolio Optimization for South European cigarette manufacturer. 
- Pricing/Promotion Strategy for international beer player. 
- Due diligence for international FMCG player in Russia.
- Marketing Strategy for global consumer electronics company in Russia. 
- Pricing/Promotion Strategy for major Russian electronics retail chain.
- Sales stimulation for a major Russian Bank. 
- Business process optimization/ Lean program for a major Russian bank. 
- Cost and headcount optimization for a major Russian telecom company.
- Business process optimization for a major Russian telecom company. 
- Distribution model for a major Russian telecom company. 
- Growth strategy for major Russian Telecom company.  
- Business Unit strategy / Market entry strategy for major Russian Telecom company. 
- Revenue Growth / Sales Stimulation program for major Russian Telecom company.

McKinsey

Engagement Manager

Responsible for Cleaners category in Russia and CIS countries

SC Johnson

Brand Manager

Internship in HQ of Samsung Electronics in Seoul, South Korea

Samsung Electronics

Marketing Intern

Managed the largest EE toothpaste brand across Russia, Ukraine &amp; Byelorussia, managed a marketing budget of $10Mil +.

Dmitry Khokhlov