Dmitriy Podoprosvetov

Dmitrii Podoprosvetov is a prominent figure in the tech industry, known for his role as the Co-Founder and Chief Operating Officer (COO) of Adapty, a company specializing in mobile app marketing and analytics. He has a strong background in strategic planning and innovative business development.

Education

Podoprosvetov holds a Master's degree in Computer Engineering from the Moscow Engineering Physics Institute, which has equipped him with a solid technical foundation for his career in technology and business.

Professional Experience

At Adapty, Podoprosvetov focuses on enhancing mobile marketing strategies, particularly in light of changes in data privacy regulations and advertising technologies. His insights into mobile attribution and user tracking have been particularly relevant since Apple's introduction of App Tracking Transparency, which limits the use of IDFA (Identifier for Advertisers) and has shifted the landscape of mobile advertising. In a recent analysis, he discussed the limitations of alternatives like Facebook's anon_id, emphasizing that these do not effectively replace IDFA for targeted advertising.1

Contributions

Under his leadership, Adapty has developed tools that help app developers optimize their marketing efforts despite the challenges posed by new privacy laws. The company is recognized for its commitment to data privacy, recently achieving certification for the Data Privacy Framework, which underscores its adherence to GDPR standards.3

Online Presence

Podoprosvetov is active on professional networks such as LinkedIn, where he shares insights related to mobile marketing and business development. His LinkedIn profile can be found under the username dmitriy-podoprosvetov.2