DJ Hardy

DJ Hardy serves as the Vice President of Media & Influencer Relations at M&C Saatchi Sport & Entertainment, managing accounts for Reebok and Red Bull Culture. With a decade of experience in various industries including consumer brands, music, fashion, and technology, DJ has led teams at top PR agencies in NYC, spearheading global PR campaigns for major brands like Coca-Cola, Jose Cuervo, Converse, and more. He specializes in influencer campaigns and has connected with over 1300 influencers across different domains. DJ orchestrated the successful year-long global campaign for the 100th anniversary of the Coca-Cola bottle, involving artists collaborations, global art exhibits, and celebrity partnerships.