Visvesvaraya Technological University

eMarketer with 7+ years of experience in delivering optimal results and business value in high growth environments

Developed and fostered strong relationships with media partners & publishers.
Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
Managed accounts & be one point of contact for all the campaign deliveries.
Managed campaigns including changes, budgeting, execution, reporting, and optimization. Maintained & analyzed performance reports & suggest areas of improvement for better performance.
Built client relationships by responding to inquiries in a timely manner, identifying and assessing clients' needs, resolving problems, and following up with existing clients.
Delivered exceptional customer service by proactively anticipating client needs and providing tailored solutions. Developed strong relationships with clients through regular communication and personalized service for increased loyalty.
Managed diverse portfolio of clients, ensuring optimal results by tailoring strategies to individual needs.
Successfully planned, executed and delivered performance campaigns (CPA/CPI/ CPS/ CPL etc) of Indian & global clients and optimized campaigns to ensure all KPI's are met and provide services beyond scope of campaign to ensure quality and recurring business.
Established performance and service goals and held associates accountable for individual performance.
Researched and sourced new affiliate opportunities and partners in National / International market. Added 15 new affiliates month on month.
Ensured all ROI and sales targets are met through affiliate channels and partnerships. Increased leads byt more 10% month on month.
Coordinated with cross-functional teams to ensure successful execution of client projects

Clear Digital Consulting

Affiliate & Client Manager

Planning digital marketing campaigns, including web, SEO/SEM, email, social media. Maintaining social media presence across all digital channels.
Website Design

Freelance

Digital Marketing Specialist

Develop, manage and optimize comprehensive paid Facebook Ad campaigns (Write Ad copy, create some images)
Setup, verify and troubleshoot pixels (understanding of 3rd party platforms like Mailchimp, Leadpages, etc.) Understanding funnels and digital marketing strategies for all client campaigns .
Audience research, audience building and ad creation
Audit and optimize new & existing ad campaigns to ensure KPI s are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term. Identify new opportunities to increase client conversions regularly.
Update clients via weekly emails/ calls, and reports on current status of account, successes and strategy moving forward.
Improved client satisfaction rates by addressing concerns promptly and implementing effective solutions tailored to unique challenges faced by each client relationship manager.

Manik Advertisers

Facebook Ads Manager

●	One of founding members. Started out as a company in consumer internet & identity management space.
●	Oversaw an intuitive influencer marketing and cash-back portal.
●	Developed a user-friendly mobile app and browser notifications.
●	Managed end-to-end operations of the cashback portal.
●	Managed team of 5+ members including Graphics designer, content team. Supervised operations staff and kept employees compliant with company policies and procedures.
●	Led hiring, onboarding and training of new hires to fulfil business requirements.

Pivoted to a marketing services company for real-estate vertical, built around in-house Lead-Tech solution.

Designed 4-step verified process for improved Lead Generation (via email, PPC, SM), Lead Augmentation, Lead Validation & Lead Nurturing.
●	Optimized campaign performance using A/B testing of subject, CTA, content, landing page, ad copy.
●	Automated email lead generation process using homegrown SaaS platform for clients.
●	Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly. Maintained effective client relationships, ensuring client satisfaction and loyalty.
●	Developed and implemented strategies to maximize customer satisfaction.
●	Developed and maintained relationships with 20+ external vendors.
●	Coordinated with cross-functional teams to ensure successful execution of client projects

Mcounts

Manager - Operations

Spearheaded lead generation and sales efforts (APAC region) for LeadFormix, a Marketing Automation SaaS platform.”
Prospected 100+ new weekly leads with diverse strategies, including cold calling, site visits and customer referrals.
Established relationships with key decision makers within customer's organization to promote growth and retention.
Applied strategic negotiation and sales closing skills to bring in new accounts.
Kept meticulous client notes in Zoho/Sugar/Salesforce customer relationship management application. Made customers aware of current and new programs and services.
Created customer support strategies to increase customer retention.
Managed customer relations on ongoing basis to maximize customer retention.
Enhanced customer satisfaction by addressing and resolving customer queries, concerns, and complaints in a timely manner.
Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.
Delivered superior customer service to strengthen relationships and drive future business revenue.

LeadFormix

Business Development Manager

Modernized lead generation process using LeadFormix Marketing
Automation tool.
• Reviewed leads and determine competitor presence.
• Based on nature of lead, vertical industry, priority and source of leads
decided right team member to handle leads generated.
• Determined leads flow.
• Followed up leads based on response.
• Refined proposals/negotiations.

Lead Analyst

Recommended changes to website architecture, content and linking
to improve SEO positions for target keywords.
• Performed ongoing keyword discovery, expansion and optimization to
increase organic search footprint and drive relevant site traffic.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to
facilitate search engine spidering, crawling and indexing.
• Researched and analyzed competitor website to gain insight into new
strategies.

Dixita Iddya