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Divya Dixit
Startups - Growth - Digital Commerce - Entertainment - ALSO SVP - Marketing, Partnerships & Revenue at ALTBalaji
Professional Background
Divya Dixit is a seasoned business professional with over 20 years of extensive experience in a variety of industries including digital media, broadcasting, telecommunications, music, and retail. Her career has been defined by her expertise in stakeholder and promoter management, as well as her remarkable ability to deliver results even in resource-constrained environments with tight turnaround times. Divya has demonstrated her growth-oriented mindset by consistently achieving and surpassing targets, making her a valuable asset in any high-stakes business setting.
With a successful tenure at notable organizations, Divya has held high-ranking positions such as Senior Vice President of Marketing, Partnerships & Revenue at ALTBalaji, where she has played a crucial role in driving the brand's rapid growth trajectory. Her leadership has been instrumental in ALTBalaji's transformation into one of the top five grossing Over-The-Top (OTT) platforms in India, achieving a remarkable 100% growth in direct revenue year-over-year.
Education and Achievements
Divya Dixit has a strong academic background that has laid the foundation for her successful career. She studied at H S Gaur University and holds a Bachelor of Science (BS) degree from Meerut University. This educational background has equipped her with analytical skills and a deep understanding of the business landscape, which she has applied effectively in her extensive career.
Among her many accomplishments, Divya has achieved a stunning 400% growth in direct subscriptions since September 2017, contributing to the impressive subscriber base of ALTBalaji, which boasts over 10 million monthly active users (MAUs). Her strategic thinking and marketing prowess have resulted in 100% growth in the subscription rate of ZEE5 with the launch of the series "Karenjit Kaur" and 125% growth in on-ground attendance, reflecting her success in driving digital base growth and engagement.
Divya has also been a key player in launching new business initiatives across various organizations. Notably, she created and launched the ZEE5 platform along with ZEE5 Originals, showcasing her innovative approach to content delivery and consumption. Other significant proposals include the “Pay per second” telecom business model at Tata Docomo and spearheading new revenue-generating strategies, such as merchandising and space-selling categories at Barista.
Achievements
Divya's remarkable achievements reflect her dedication to building brands and driving revenue growth. At ALTBalaji, she successfully led initiatives that resulted in a consistent 100% growth in direct revenue from 2018 to 2021, including an extraordinary increase in subscriber numbers. In her previous roles, she surpassed three times the subscriber number targets at Tata Docomo and achieved a 15% year-over-year growth in unit sales at Saregama, further highlighting her ability to propel business success through innovative marketing strategies.
Her leadership experience includes managing large teams of up to 40 professionals and overseeing budgets that have ranged from 0 to 180 crore INR. Divya's dynamic approach and strategic foresight have enabled her to navigate and adapt to the ever-changing business environment, making her an exemplary leader in her field.
tags':['Stakeholder Management','Brand Building','Digital Media','Broadcasting','Telecommunications','Marketing Strategy','Revenue Growth','OTT Platforms','Business Development','Team Management','Budget Management','ZEE5','ALTBalaji'],
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multiple successful campaigns boosting subscriber growth and engagement.
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