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Divij Luthra
Social Media Manager for Sri Lanka Legends Franchise - Road Safety World Series
Professional Background
Divij Luthra is a seasoned marketing professional known for his expertise in social media marketing, particularly within the sports industry. With a wealth of experience across various roles, he successfully blends his passion for football with marketing strategies to engage and inspire audiences. His previous positions include Social Media Manager at SportzConsult, where he was instrumental in developing brand visibility and audience engagement through innovative content and social media campaigns.
Divij has contributed his talents to prominent organizations, including a key role as Marketing Associate at JSports, where he expanded his understanding of the sports marketing landscape. His freelancing work as a Social Media Marketing Specialist allowed him the flexibility to explore diverse marketing strategies tailored to various clients, building his reputation as an adaptive and resourceful marketer.
Additionally, Divij began his marketing journey with significant roles at Sport Lisboa e Benfica, a globally recognized football club. His tenure as a Representative and Marketing Intern helped him gain invaluable insights into the sports marketing sector and establish a strong foundation in brand management and operations. This experience has made him a sought-after expert in marketing for football-related ventures.
Outside of his marketing expertise, Divij's work with the LOC FIFA U-17 World Cup India 2017 as a Marketing & Operations Volunteer showcased his commitment to leveraging marketing skills to support major events in the world of football. His diverse skill set is complemented by his previous positions at renowned firms such as American Express, Tata Consultancy Services, and IBM India Private Limited, where he honed his technical knowledge and client servicing abilities.
Education and Achievements
Divij's academic background is as impressive as his professional experience. He holds a Master's degree in Football Business from The Football Business Academy, where he gained an in-depth understanding of the unique intersections between sports management and marketing. The specialized curriculum equipped him with the tools necessary to thrive in an industry marked by rapid growth and ever-changing dynamics.
Previously, he earned a Bachelor's degree in Computer and Information Sciences and Support Services from Guru Gobind Singh Indraprastha University. This solid educational foundation not only bolstered his analytical skills but also equipped him with a technological perspective that enriches his marketing strategies, particularly in the digital realm.
Achievements
Throughout his career, Divij has amassed a remarkable portfolio of achievements. His strategic approach to social media marketing has led to increased brand engagements and elevated the online presence of the organizations he's worked for. Known for his penchant for challenges, Divij continuously seeks innovative solutions and embraces trends in digital marketing to connect with audiences more effectively.
As a football enthusiast, he has leveraged his passion to cultivate authentic brand narratives that resonate with fans. From his roles with top-tier football clubs to sports marketing agencies, Divij has consistently demonstrated his ability to bridge the gap between sports and marketing.
Conclusion
In summary, Divij Luthra’s professional journey showcases a unique blend of marketing acumen and football passion. His educational background complements his hands-on experience in social media and sports marketing, making him a valuable asset to any organization aiming to enhance its brand narrative and connect with sports enthusiasts. With an open mind to new challenges and a commitment to excellence, Divij continues to grow as a marketing professional in the sports industry.