Dirk Hoerter

Dirk Hoerter is a seasoned professional in digital marketing, currently serving as the Director of Digital Marketing at Abbott. He has been with Abbott since September 2010, where he directs the implementation of the company's global digital marketing strategy and identifies strategic opportunities to enhance enterprise capabilities. His achievements at Abbott include leading the global rollout of corporate websites across 38 markets and 24 languages, developing SEO best practices, and creating a content marketing hub that received significant traffic. He also led the development of a fully transparent programmatic media model and a data management platform to improve media targeting and efficiency.12

Before joining Abbott, Dirk worked at Kimberly-Clark Corporation in various roles, including Global Digital Manager and Relationship Marketing Manager. At Kimberly-Clark, he was responsible for maximizing marketing technology investments, developing social media standards, and implementing digital marketing learning sessions.1 Dirk is based in the Greater Chicago Area.12