Dina Jahina

Dina Jahina is the Co-Founder and Director of eto, an innovative wine preservation company.1 She founded eto alongside Tom Cotton, who invented the product.2 Eto is a sleek decanter with a unique preservation system that allows wine enthusiasts to enjoy their wine over several days without it oxidizing.1

Prior to co-founding eto, Jahina had a background in media production. She worked as an Events & Training Producer at Sound Women and served as a Producer and Broadcast Assistant at the BBC. Her educational background includes a Bachelor of Arts (Hons) in Western European Studies & French from Coventry University.3

Jahina describes herself as a "maker at heart" who enjoys using her creativity to bring new ideas to fruition. In her role at eto, she is involved in various aspects of the business, including marketing and community engagement. The company emphasizes three core pillars: wine, design, and sustainability.1

Eto gained significant traction through a highly successful Kickstarter campaign in 2017, which exceeded its funding target in less than 32 hours and garnered support from nearly twenty thousand investors globally.1 This success helped build a strong international community around the brand.

Jahina is based in the United Kingdom3 and is actively involved in promoting eto's brand and products. She has been part of initiatives to expand the company's reach, including hiring for key positions like Marketing Manager.4