Dimple Rao

Dimple Rao is an experienced retail executive with a strong background in digital product management, customer experience, and e-commerce. She currently serves as the VP of eCommerce at KnitWell Group, a position she assumed in 2024.45

Career Highlights

Prior to her current role, Dimple held several notable positions:

1. VP, Head of Digital Product Management & Experience Design at Chico's FAS, Inc. (July 2021 - 2024)3
2. SVP, Product Management at SPINS (March 2020 - June 2021)3
3. VP, Head of Product Management, UX & Design at FTD Companies (June 2019 - March 2020)3

Education and Expertise

Dimple Rao holds a bachelor's degree in Computer Science from the University of Illinois at Urbana-Champaign and an MBA from Northwestern University's Kellogg School of Management.1 Her expertise includes:

• Digital transformation and innovation
• E-commerce and omni-channel strategies
• Customer experience transformation
• Digital marketing and loyalty programs
• Product design and development

Notable Achievements

At Chico's FAS, Dimple was responsible for driving digital transformation and innovation across the company's portfolio of brands, including Chico's, White House Black Market, and Soma.1 She played a key role in architecting the end-to-end customer experience, spanning various aspects of the business.1

Industry Recognition

Dimple is recognized as a seasoned retail executive with a proven track record of driving customer growth, revenue, and digital adoption.1 She has over 15 years of experience in developing and implementing key customer experience improvements in complex global retail and online environments.2

In her current role at KnitWell Group, Dimple continues to leverage her extensive experience in e-commerce and digital product management to drive growth and innovation in the retail sector.5