Dieuwerke Antoons-O'Donnell

Dieuwerke Antoons-O'Donnell is the Head of SEO at bol.com, a prominent Dutch e-commerce platform. She has been instrumental in optimizing SEO strategies for the company, particularly focusing on handling a vast number of URLs—over 2 billion, with about 330 million recognized by Google. Her approach includes improving title tags and page headers to enhance organic traffic and visibility in search results, achieving significant increases in both metrics.14

In her role, Dieuwerke leads a technical SEO team and has contributed to bol.com's expansion efforts, including addressing language differences when entering new markets like Belgium. This involves balancing automated processes with manual interventions to ensure effective localization of their online presence.146

Dieuwerke is also active in the professional community, sharing insights on SEO best practices at industry events such as Friends of Search.15 Her LinkedIn profile indicates she is based in Amsterdam and has a robust professional network.23