Diego Quiroz Luna

Gerente de Transformación Digital en Telefónica

Diego Quiroz Luna is the Gerente de Transformación Digital at Telefónica in Peru. He has extensive experience in the commercial and marketing sectors, particularly within the telecommunications industry. His professional background includes significant roles focused on enhancing customer value and driving digital transformation initiatives.

Education and Professional Background

Education: Diego holds an MBA from the Instituto Tecnológico y de Estudios Superiores de Monterrey, specializing in Innovation. He also has certifications in Customer Experience Management and Digital Transformation from various institutions, including UTEC and IZO. He earned his Bachelor's degree in Economics from the Pontificia Universidad Católica del Perú.
Career at Telefónica:
- He has been with Telefónica since 2007, participating in their TRAINEE program, which selected only 15 participants recognized as young talents.
- Prior to his current role, he served as the Gerente de Marketing from February 2015 to September 2017, where he was responsible for increasing customer engagement and loyalty in the prepaid segment.

Skills and Achievements

Diego is recognized for his ability to lead initiatives that place the customer at the center of business activities. He has received accolades such as the Premio Bravo from Movistar for achieving significant revenue growth in the mass segment.

Languages

He is proficient in both Spanish (native) and English (professional working proficiency) .1

Experience

Gerente de Transformación Digital at Telefónica

Gerente de Marketing at Telefónica (Feb 2015 - Sep 2017); Gerente de Planeamiento y Proyectos Estratégicos at Telefónica (Jul 2013 - Jan 2015); Jefe de Marketing de Segmento Masivo at Telefónica (May 2011 - Jun 2013); Supervisor de Venta de Recargas at Telefónica (Dec 2009 - May 2011); Analista de Marketing de Captación de Clientes Prepago at Telefónica (Jul 2007 - Dec 2009)

Education

Master of Business Administration (MBA), Tecnológico de Monterrey (2010 - 2013); Certificación CEM Expert, IZO (2018); Programa Avanzado en Estrategia de Transformación Digital, UTEC (2018 - 2019); Certificación en Gestión de Proyectos de Lean UX y Service Design, UTEC (2018); Bachelor's degree in Economics, Pontificia Universidad Católica del Perú (2000 - 2005)