Diego Felice

Head of Product and Operation at Webedia Portugal
Summary
Diego Felice, an experienced leader in Digital Marketing, Sales Management, and Business Development, has made a name for himself in the Portugal market and beyond. With over 10 years of experience in Digital Transformation, Diego has a consolidated background in mapping and creating concepts for digital initiative presence. In his role as a business influencer, he offers studies on behavior trends and provides insights on the short and long-term strategic decisions of companies.
Diego's expertise in Strategy Planning, Digital Product Planning, and Business Development has allowed him to negotiate with digital influencers, establish strategic partnerships, and lead multiplatform projects. He interfaces with the advertising market for Media planning in Digital projects and investment management. His specialization in financial management for invoicing and payment linked to the annual budget reinforces his capabilities, as well as his analytical view of digital platforms, which he utilizes to present trends/indicators to stakeholders.
A specialist in management and integration of tools for digital marketing solutions, such as Ad Exchange, Ad Servers, Analytics, and Google Ad Manager 360, Diego ensures that he is constantly up-to-date with the most recent industry developments. He has taken part in Corporate Training, where he has developed and applied Sales and Digital Metrics. His focus on task optimization and digital commercial performance has allowed him to implement solutions that increase his efficiency. Diego has international experience through courses and events in countries such as the USA, China, and South Africa.
With exceptional fluency in English, intermediate Spanish, and native Portuguese, Diego possesses excellent communication skills. He has an in-depth understanding of the Business and Partnership development process, which has allowed him to become Head of Operations at Webedia Portugal. Prior to this, Diego held several positions at SBT, including Head of Digital Sales, Gerente Digital, Digital Development Coordinator, Business Analyst, and Coordenador de Help Desk. He has also worked as an Administrador de Redes at Hospital São Cristovão and as an Analista de Suporte at Rede Record.