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Diego Cumming
Category Manager at Anheuser-Busch
Professional Background
Diego Cumming is a seasoned Category Manager specializing in Large Format and the Hispanic Channel at Anheuser-Busch. With a wealth of progressive management experience in various segments of business development, Diego has become a trusted partner for clients and stakeholders alike. His career journey has witnessed him shaping brands and strategies across multiple sectors, particularly within the retail and airline industries. Known for his analytical and solutions-focused professional approach, he has consistently shown the ability to dive deep into customer insights analysis, data interpretation, and strategic planning.
Diego has a proven record of successfully leading teams and mentoring budding professionals. His collaborative spirit allows him to work seamlessly across all organizational levels, influencing key decision-makers and fostering strong relationships with both internal and external partners. Often described as a self-starter with unmatched adaptability, Diego is particularly skilled at adjusting to emerging business challenges while maintaining a keen focus on driving results in highly competitive environments. His ability to manage multiple projects while taking full ownership of tasks underscores his commitment to achieving excellence.
Education and Achievements
Diego's impressive educational background sets the foundation for his successful career. He pursued a Master of Business Administration (M.B.A.) in Marketing and Marketing Management at the esteemed Boston College - Wallace E. Carroll Graduate School of Management. This advanced degree equipped him with not only theoretical knowledge but also practical skills necessary for navigating complex business landscapes.
Prior to his M.B.A., Diego acquired a Bachelor’s degree in Industrial Engineering from Universidad Iberoamericana in Ciudad de México, where he graduated with a commendable 3.3 GPA. This background in engineering has provided him with a strong analytical mindset and the technical savvy essential for interpreting and applying data in strategic decision-making.
Diego has also held various key positions that demonstrate his ability to adapt and excel. He began his career as a Trainee in Sourcing and Supplier Development at Grupo DANONE S.A. de C.V., a role that heralded the start of his journey through multifaceted sectors. His trajectory at LATAM Airlines included roles such as Business Development Analyst for Asia and North America, Sales and Project Manager for North America and the Caribbean, and Sales Manager for Asia. Each of these roles helped refine his skills in sales strategy, project management, and client engagement.
In addition to these experiences, Diego had a stint as an MBA Intern for Partner Services at Agoda.com, a Priceline Group Company, further expanding his expertise in client-centric partnerships.
Achievements
Diego Cumming's professional journey is marked by significant achievements that reinforce his capabilities in category management, consumer insights, and data-driven decision-making. He is known for employing a partner-focused approach, creating strategies that not only meet company objectives but also resonate deeply with customer needs. His commitment to leveraging analytics for strategic planning has led to numerous successful product roadmaps and initiatives.
Throughout his career, Diego has demonstrated a consistent ability to negotiate effectively with vendors to secure favorable terms that benefit the company. His strong interpersonal skills enhance his negotiation tactics, allowing for successful deal closures and long-lasting partnerships.
Moreover, Diego’s tenacity and results-oriented mindset are reflected in his ability to approach challenges creatively. His contributions to understanding inventory management, alongside retail finance and math, empower organizations to achieve operational efficiencies and drive profitability. As a strategic category consultant, he helps clients navigate the complexities of consumer behavior and make informed decisions that lead to increased market share.
As a mentor and leader, Diego has nurtured budding professionals, sharing his valuable experiences and fostering a culture of growth and learning within his teams. His leadership competencies are underpinned by a strong vision that helps guide local and global teams towards achieving their goals.
In summary, Diego Cumming exemplifies a well-rounded professional whose diverse experiences enhance his capabilities as a Category Manager with Anheuser-Busch. His blend of analytical prowess, commitment to strategic decisions, and proven leadership underscore his status as a key player in the industry.
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