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Diego Cepeda
Educating corporations how Snow's software asset management solutions save IT managers a lot of licensing money, quickly.
Diego Cepeda is a seasoned Product Marketer with an extensive background in various aspects of marketing such as product positioning, promotion, pricing, customer segmentation, competitive analysis, and strategy development.
With around 4Ps of marketing experience, Diego has worked with reputable companies like UST Global, HotSchedules, Dell, NPD, and New World Pastries, handling B2B sales, online channels, and retail sales.
Diego excels in building relationships and collaborating cross-functionally to drive effectiveness in marketing endeavors. He is known for his affable nature, humor, and storytelling skills that make work interactions enjoyable.
Passionate about high-tech industries, Diego closely follows trends in product marketing, ecommerce, social networking, artificial intelligence, and talent recruitment. He has also consulted on international projects in Chile and Brazil.
Diego's educational background includes a Master of Business Administration from the University of Michigan and a Bachelor's degree from Michigan State University.
Throughout his career, Diego has held key positions such as Senior Product Marketing Manager at Snow Software, Senior Marketing Manager at UST Global, and Product Marketing Manager at Dell EMC.
Additionally, Diego has experience in merchandising, marketing analytics, consultancy, and entrepreneurship, showcasing his diverse skill set and adaptability in various roles.
Diego's career journey includes roles at Dell Technologies, Enjoy S.A., Korean-Brazilian Dessert Fusion, THE NPD GROUP, INC, NEW WORLD PASTRIES, and ENTERTAINMENT CRUISES, INC among others.
As a connector and creative thinker, Diego enjoys connecting people to opportunities outside of work and approaches challenges with a unique and innovative perspective.