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Didem Dikmen
Marketing Communications Supervisor, Turkey & North Africa at Nissan Türkiye
Didem Dikmen brings a wealth of experience in the automotive and lighting sectors with a focus on creative marketing strategies, media management, social media, and event agency coordination.
Her expertise spans across B2B and B2C markets, including the electro market and online sales channels, where she successfully managed a product portfolio consisting of over 1,000 SKUs including consumer goods and wholesale items.
Didem is adept at 360 marketing communication, covering various channels such as offline, digital, internal, public relations, and social media.
She possesses skills in trade marketing strategy development, shelf planning, category communication, and utilizes 3D plannograming tools tailored to specific channels and market sizes.
With a keen eye for detail, Didem collaborates with packaging companies to create impactful designs for products, ensuring they are ready to sell and effectively displayed in-store stands.
She has a strong background in working closely with research firms, conducting various surveys and analyses such as ad likeability studies, customer profiling, cross-shopping behaviors, brand tracking field surveys, focus groups, and rejection analyses.
