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Dick Talens
Founder @ Mint Academy, Co-Founder Fitocracy (Acquired 2016)
Dick Talens is a seasoned growth hacker with a proven track record of managing $20m+ in acquisition budgets, achieving top-tier results in the industry. His skill set encompasses both creative and technical aspects across the entire marketing spectrum, from writing sales copy to coding innovative tools for platforms like Facebook.
With a background in B.S Economics from The Wharton School, Dick's expertise lies in taking companies from inception to profitability, having successfully led numerous businesses from startup stage to generating millions in revenue or securing additional funding rounds.
During his tenure as the Chief Growth Officer at Fitocracy, a leading fitness app globally, Dick spearheaded the company's growth to millions of users through organic strategies. He established key partnerships with industry giants including Arnold Schwarzenegger and Red Bull, and introduced pioneering initiatives such as the group fitness program.
Post the acquisition of Fitocracy in 2015, Dick shifted his focus towards becoming a renowned performance marketer. In the past four years, he has managed significant advertising budgets while providing guidance on acquisition strategies for various companies, such as Paleo Bakehouse, Pavlok, VarietyFun, Gabi, OhMD, Sprayable, Senreve, and SoShape.
Dick Talens has held pivotal roles in organizations like Fling - See the World, Lifehacker, Thrillist, and more, contributing his expertise in growth strategies and marketing. His journey from founding startups like Fitocracy and Cupmakes to working at prominent firms like JPMorgan Chase and Merrill Lynch showcases his diverse experience in the tech and finance sectors.
As a growth hacker and performance marketer, Dick Talens has established himself as an industry expert with a unique blend of strategic vision, technical proficiency, and hands-on experience in driving businesses towards sustainable growth and success.