Dianna McGhinnis

Dianna McGhinnis is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Pactimo, a Colorado-based company specializing in cycling apparel.1

Background and Education

Dianna holds a Bachelor of Science in Mass Communications with a specialization in Advertising from Southern Illinois University. This educational background has provided a strong foundation for her career in marketing and advertising.

Professional Experience

Dianna has been with Pactimo for over 8 years, demonstrating significant growth and dedication to the company.3 Her career progression at Pactimo includes:

• Digital Marketing Manager (current role)
• Digital Marketing Project Manager
• Marketing Project Manager
• Marketing Coordinator

Skills and Expertise

Dianna is known for her proficiency in:

• SEO optimization
• Affiliate marketing
• Content strategy
• eCommerce

She has a proven track record of achieving top Google search rankings and driving traffic and conversions.2

Previous Work Experience

Before joining Pactimo, Dianna gained valuable experience in various roles:

• Marketing Manager and Event Coordinator at Wild Basin Lodge & Event Center
• Advertising/Marketing Intern at Wildey Theatre and New Art Legacies
• Barista and Customer Service Associate at Starbucks
• Outside Lawn and Garden Customer Service Associate at Lowe's Home Improvement

Volunteer Work

Dianna has also contributed her skills as a volunteer Marketing Coordinator for Rocky Mountain Great Dane Rescue, showcasing her commitment to community involvement.

Dianna McGhinnis's diverse background in marketing, event coordination, and customer service has shaped her into a results-driven digital marketing leader with expertise in the outdoor industry.