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Dianna Cooke
Suncorp Bank Marketing Lead, ANZ Banking Group
Dianna Cooke is a marketing communications professional with a specialization in the strategic development and management of integrated marketing communication campaigns. She has extensive experience in both B2C and B2B markets, covering various channels such as TVC, radio, press, print, direct mail/eDM, digital, social media, sponsorships, and events.
Her key competencies include strategic development and execution of marketing communication activities, insight/data-driven strategies like segmentation and value proposition development, social media and content strategy, and team management.
Dianna excels in stakeholder and relationship management, leading direct teams, fostering cross-functional collaboration, and building strong partnerships internally and externally. She also has expertise in agency management and working closely with advertising partners.
Currently, Dianna Cooke holds the positions of Digital & Content Manager and Acting Senior Engagement Advisor at Suncorp Group, where she applies her skills and experience in marketing communications to drive successful campaigns.
