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Diane Yu
Co-Founder and CEO at TidalWave
Diane Yu is a technology executive with extensive experience in the digital advertising and mortgage industries. Here are key details about her career:
Professional Experience
Better.com
Diane Yu served as the Chief Technology Officer (CTO) of Better.com, a digital mortgage lender, from January 2021 to April 2022.12 During her tenure, she focused on:
- Increasing infrastructure and business platform investment
- Evolving the monolithic platform to microservices for modularity
- Scaling infrastructure-related teams
FreeWheel and Comcast
Prior to joining Better.com, Diane was:
- Co-Founder and CTO of FreeWheel, a video advertising technology company she built from scratch1
- CTO of Comcast's Advanced Advertising Group after FreeWheel's acquisition by Comcast in 20143
At FreeWheel, she built globally distributed engineering teams and architected a video monetization platform serving major media companies.3
DoubleClick
Diane held various engineering roles at DoubleClick from 1998 to 2007, including:
- VP of Engineering (2005-2007)
- Director of Engineering (2003-2005)
- Manager of Engineering (2001-2003)
- Lead Engineer (1998-2001)3
Current Role
As of October 2024, Diane Yu is the Co-Founder and CEO of TidalWave, a company building an AI-powered digital mortgage platform.35 TidalWave aims to revolutionize home lending with a self-service, AI-powered approach.
Education
- B.S. from Peking University (1990-1995)
- M.S. from Ohio University (1996-1998)3
Additional Information
- Board Member at Magnite since March 20224
- Recognized in CableFax's "Most Powerful Women and Most Influential Minorities" lists in 2017, 2018, and 20193
- Named one of AdWeek's "2021 Working Mothers of the Year"3
Diane Yu is known for her expertise in building and scaling engineering teams, particularly in digital advertising and mortgage technology sectors.
