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Diane Schulz
General Manager at Serviceplan Group
Professional Background
Diane Schulz began her illustrious career in the dynamic world of advertising back in 1999. She kicked off her journey as an Account Manager, where she gained invaluable experience working at various celebrated agencies located in major German cities like Hamburg and Munich. Throughout her career, Diane handled an impressive portfolio of high-profile clients, including well-known brands such as Miller Beer, Danone, and Payback/Plenti.
After demonstrating her tenacity and talent in the agency landscape, Diane pursued further education and earned her Diploma in Marketing from the Bavarian Academy for Advertising and Marketing (BAW), which was the premier institution for marketing and communication in Germany at that time. Armed with this diploma, she took a significant step in her career as the Head of Direct Marketing at Hubert Burda Media, one of the largest media companies in Germany.
In 2012, Diane made a strategic move to join the SERVICEPLAN GROUP, where she was tasked with the development of the group’s Innovation Team. In this vital role, Diane worked closely and directly under the Global Chief Creative Officer, Alexander Schill. Her contributions were essential in steering the group's creative vision, particularly in her role as International Account Director for METRO C&C, one of the prominent clients of Serviceplan. In this position, she played a pivotal role in the international expansion of the SERVICEPLAN brand by managing creative excellence across more than 20 countries, ensuring robust integration and driving the company’s growth trajectory.
Now serving as the Business Director, Diane is responsible for the oversight of the group's global key accounts. Her leadership is central to developing new structures and processes that enable effective client monitoring and management on a global scale. Additionally, she focuses on strategic growth initiatives that strengthen the company’s market position and client relationships.
Education and Achievements
Diane Schulz's educational background is grounded in marketing and advertising, which she studied at two prestigious institutions. First, she completed her education in Management Assistance in Advertising at johannsen und hüttner werbeagentur, which laid the foundation for her early career in marketing. She then enhanced her skills and knowledge by acquiring a Diploma in Marketing from the Bavarian Academy for Advertising and Marketing (BAW). This reputable institution is known for producing leading professionals in the field of marketing and communication, further highlighting Diane's commitment to excellence.
Throughout her career, Diane has accumulated a wealth of experience that has prepared her for impactful leadership positions. Her expertise in direct marketing and innovation management is evident in her previous roles at Serviceplan Group, where her hard work culminated in being an integral part of various juries for prestigious awards.
Awards and Recognition
Diane has not only contributed to the success of her teams but has also been recognized for her efforts and excellence in the advertising sector. She has served on the juries for several high-profile awards such as the Muse Creative Award, The Webby Awards, AME at New York Festivals, The Lovie Awards, and the Cristal Awards, indicating her standing as an authority in creativity and innovation in advertising. As a former member of the Digital, Mobile & Tech Jury at CRISTAL MAD and the jury for The Young Ones at The One Club for Creativity, Diane’s insights and judgment have helped to shape industry standards and recognize outstanding creativity.
Notable Achievements
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Successfully developed the Innovation Team at SERVICEPLAN GROUP, contributing to the international expansion of the SERVICEPLAN brand.
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Oversaw the management of over 20 countries within SERVICEPLAN, ensuring creative excellence and innovation.
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Played a key role in establishing new structures and processes for global client management as Business Director.
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Earned prestigious award selector status by serving on juries for various international awards celebrating creativity in advertising.
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