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Diana Van Dusen
B2B Marketer - Marketing Strategist - Channel Marketer - Integrated Marketing Manager
Diana Van Dusen is the Marketing Manager at Azumo, where she has played a pivotal role in the company's recent rebranding efforts. With over 12 years of experience in B2B marketing, particularly in the industrial and manufacturing sectors, she has developed a strong skill set that includes strategic marketing, content creation, and data analysis.12
At Azumo, Diana has managed the marketing department largely as a solo marketer, leveraging external resources such as agency support and interns to achieve her goals. This experience has allowed her to adapt her strategies to fit the unique challenges of longer sales cycles associated with hardware products compared to software solutions.1 She emphasizes the importance of industry knowledge and community engagement for professional growth, often turning to blogs, social networks, and peer feedback for insights.1
Before her tenure at Azumo, Diana held various marketing roles, including positions at GAINS and XAmplifier. Her educational background includes studies at DePaul University.24 Diana is also recognized for her advocacy in diversity, equity, and inclusion (DEI) within the marketing field.3
