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Diana Santos
Digital Product Strategy and Design
Diana Santos is a Senior UX/UI Consultant at Nestlé Purina North America, where she specializes in enhancing user experience and interface design. Her professional background includes extensive experience in digital marketing and integrated marketing strategies, spanning over 20 years across various industries.
Professional Background
- Current Position: Senior UX/UI Consultant at Nestlé Purina North America.
- Previous Experience: Diana has held significant roles in marketing and digital strategy, contributing to organizations such as UMass Global, where she served as Head of Marketing for Performance Media. Her responsibilities included managing substantial media budgets and developing comprehensive marketing campaigns across multiple channels.
Education
Diana holds a Bachelor of Science in Marketing from California State University-Long Beach and a Master of Arts in Organizational Leadership from Brandman University (now UMass Global).
Skills and Expertise
Her core competencies include:
- User Experience Design: Focusing on creating intuitive and effective user interfaces.
- Digital Marketing: Expertise in SEO/SEM, social media marketing, and programmatic advertising.
- Leadership: Proven ability to mentor teams and drive organizational change through strategic initiatives.
Diana's blend of UX/UI expertise and marketing acumen positions her as a valuable asset in the tech-driven landscape of consumer goods at Nestlé Purina.