Diana Ramirez

Diana Ramirez is a seasoned professional with over 20 years of experience in the tech, digital, e-commerce, and sales/marketing sectors, particularly focused on Latin America.3 She currently holds the position of Head of Latam Spotify Advertising at Spotify, where she leads a team that works with major brands to help them connect with Spotify's audience.2

Professional Background

Diana's extensive career includes several notable positions:

• Head of Latam Spotify Advertising at Spotify (current role)
• Professor at Needed.Education
• Regional Business Head SpLatam at Twitter
• Country Business Head at Twitter
• Various leadership positions at Microsoft, AOL, StarMedia, and PepsiCo

Expertise and Achievements

• Recognized as a Leading Women WTW 20224
• Expert in e-commerce and digital marketing6
• Strong leadership background with excellence in sales strategies and innovative thinking
• Exemplary interpersonal communication skills
• Has been building the digital advertising ecosystem in Latin America since 20001

Education

Diana's educational background includes:

• Studies in the Israel Innovation/StartUp program at Bar-Ilan University
• Universidad Iberoamericana in Mexico City
• Executive Programs at Stanford University Graduate School of Business3

Current Role and Responsibilities

As Head of Advertising Sales for Latin America at Spotify, Diana has:

• Helped focus Spotify's business on Brazil, a market growing at the highest incremental rate in Spotify's history
• Led the doubling of the Brazilian ad sales team
• Launched Ad Studio and Spotify Ad Analytics in the Brazilian market1

Diana Ramirez is based in Mexico City, Mexico, and her LinkedIn username is diana-ramirez-7762275.35