Diana Fung

Diana Fung is the Founder and CEO of Home de Luxe, a Hong Kong-based direct-to-consumer company specializing in luxury home linens, including mattresses, sheets, and towels.13 She launched the company during the Covid-19 pandemic with the aim of bringing hotel-quality bedding and linens to Filipino homes.34

Background and Education

Diana Fung received her education at the University of Pennsylvania's Wharton School.2 Prior to founding Home de Luxe, she gained valuable experience working at Bain & Company.5

Entrepreneurial Vision

Fung's entrepreneurial vision centers on recreating the luxurious feel of high-end hotels in people's personal spaces. Her company, Home de Luxe, focuses on providing Filipino consumers with premium bedding and bath products that emulate the comfort and quality found in five-star hotels.14

Company Overview

Home de Luxe:

• Founded: During the Covid-19 pandemic
• Location: Based in Hong Kong
• Products: Luxury mattresses, sheets, and towels
• Target Market: Filipino consumers
• Business Model: Direct-to-consumer

Recognition

Diana Fung's entrepreneurial efforts have not gone unnoticed. She has been featured in prominent publications such as Forbes and Tatler Asia, highlighting her innovative approach to bringing luxury home products to the mass market.34

Diana Fung's LinkedIn profile can be found under the username diana-fung-7b856574, where she is listed as the Founder and CEO of Home de Luxe.2