Diana El Zein is a results-focused and high-performing lead known for delivering successful programs in the retail lending business and innovation field.

With over 11 years of solid banking experience, Diana has excelled in driving strategic business initiatives, developing platform business model strategies, and deploying innovations.

She is an energetic and motivating people manager with a talent for growing professional teams and fostering multicultural environments.

Diana's expertise spans innovation strategy, innovation organization design, platform business model strategy and execution, innovation performance management, and leading change as an innovation driver.

She specializes in lending business strategies, marketing approaches for lending customers, retail lending product business strategies, product profitability assessment, and the development of new products and processes using lean startup and service design principles.

Diana's educational background includes a Master's degree in International Relations and Affairs, as well as a Bachelor's degree in Economics from the Academia de Studii Economice din București.

She has held key roles at ING, such as Head of ING Labs Amsterdam, Lead in Innovation Management and Platforms, Innovation Management Consultant, Head of Lending, Manager of Lending and SME Products, Product Specialist, Account Manager for SMEs, Sales Expert in SMEs, and Management Trainee.