Diana Ebanks

Diana Ebanks is a seasoned marketing professional with a diverse background spanning industries such as insurance, finance, and publishing. She is currently the Digital Marketing Director for Rice Online at Rice University, where she spearheads performance and growth marketing, customer experience, and enrollment strategy for over six high-visibility Rice online programs and platforms. Diana holds a Bachelor's degree in Honors English, History, and Art History from Vanderbilt University.

As Global Head/Director of Brand and Creative at AIG, Diana developed a strong skillset in conversion-focused measurement strategy that utilized data-driven brand and digital marketing tactics. She optimized positioning and UVP, developed content strategies, and utilized paid media, SEO, social media, and CRO tactics to drive engagement, acquisition, and retention for various client markets.

Diana's skills in multichannel marketing also stem from her time as Senior Manager of Global Brand Identity and Management at American Express, where she developed interactive and digital marketing programs to improve customer engagement and brand recognition. She has also worked on marketing campaigns for Scholastic as a Digital Marketing Associate.

In her current role, Diana leads a team to drive acquisition and growth for Rice University by leveraging data-driven strategies, personalized communications outreach, CRM, and marketing automation.