Diana Ebanks

Diana Ebanks is a seasoned marketing professional currently serving as the Senior Director of Growth Marketing and Analytics at Rice University.1 With nearly 20 years of experience in Fortune 500 companies and publishers, she brings a wealth of knowledge to her role at Rice.1

Career Highlights

Current Role:: At Rice University, Diana leads the digital learning division called Rice Online. She oversees a team responsible for brand awareness, digital marketing, and lead generation for Rice's online master's degrees, graduate certificates, and courses.1 Her responsibilities include:

• Managing performance and growth marketing
• Overseeing customer experience
• Developing enrollment strategies for Rice's online programs and platforms

Previous Positions::

• Global Director, Brand & Creative at AIG (American International Group, Inc.)1
• Senior Manager of Global Brand Identity and Management at American Express
• Digital Marketing Associate at Scholastic

Expertise and Achievements

Diana is known for her skills in:

• Digital brand strategy
• Integrated marketing efforts
• Content creation
• Experience design1

At AIG, she was recognized as an AIG Influencer and played a key role in launching large-scale brand transformation and customer experience initiatives.1 During her time at American Express, she was part of the team that conceptualized, designed, and launched the first Centurion Lounges.1

Education and Background

• Bachelor's degree in Honors English, History, and Art History from Vanderbilt University
• Originally from Houston, Diana returned home in 2020 after working in New York City1

Diana Ebanks is passionate about student-centricity, empathy, continuous learning, and great coffee.1 Her diverse experience across industries such as insurance, finance, and publishing has shaped her into a versatile and accomplished marketing professional.