Dhruv Patel

Dhruv Patel is the Co-Founder and CEO of AfterSell, an eCommerce app that helps businesses optimize their post-purchase experience to generate additional revenue.3 He co-founded AfterSell in 2019 along with Armon Shokravi, Landon Fuhr, and Varun Kundra.1

AfterSell is a Shopify and Shopify Plus partner that specializes in helping ecommerce merchants with upselling and cross-selling strategies.1 Under Patel's leadership, AfterSell has grown to serve over 20,000 SMB merchants and has generated over $60 million for its client stores.3

In January 2024, AfterSell was acquired by Rokt, a larger ecommerce technology company.12 This acquisition was a significant milestone for Patel and his team, as it will allow AfterSell to expand its offerings and provide its clients with access to Rokt's advanced AI technology and resources.2

Patel is based in Edmonton, Alberta, Canada.4 He maintains an active presence on social media, including LinkedIn (username: dpatel2277) and Twitter (@dppatel_), where he shares updates about AfterSell and ecommerce trends.45

As a leader in the ecommerce space, Patel has been involved in discussions and presentations about industry trends, particularly in subscription-based products and optimizing customer experiences.6