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Dhirendra Suman
Marketer - Retail Enthusiast - F&B - FMCG
Professional Background
Dhirendra Suman is a seasoned marketing professional with over eight years of extensive experience in both online and offline marketing. Throughout his career, he has excelled in the Food & Beverage (F&B) Retail and Fast-Moving Consumer Goods (FMCG) industry, where he has demonstrated a strong ability to drive business growth. Dhirendra has a proven track record of successfully launching new stores, introducing innovative revenue sources, and managing all aspects of Integrated 360-degree Marketing. His diverse experience in various regions of India, including East, North, and South Zones, highlights his adaptability and versatility in navigating the complex market dynamics across the country.
Dhirendra has held several key positions in renowned organizations, where he has showcased his expertise in Brand Management, Product Management, Media Planning, and Marketing Campaigns. His comprehensive understanding of Digital Marketing, Public Relations, and Marketing Communication has played a significant role in his successful marketing initiatives. He has led numerous new product launches and managed P&L, demonstrating his strategic oversight and commitment to achieving business objectives. Dhirendra's proficiency in both Above The Line (ATL) and Below The Line (BTL) marketing further strengthens his capabilities in creating impactful marketing strategies that resonate with target audiences.
Education and Achievements
Dhirendra’s academic foundation is strong, with a Post Graduate Diploma in Management (PGDM) in Marketing & Finance from Sri Balaji University in Pune, where he honed his analytical and strategic thinking skills. In addition, he completed another PGDM in Marketing & Finance at the prestigious Balaji Institute of Management and Human Resource Development, further enriching his expertise in these vital business areas.
Prior to his management education, Dhirendra earned a Bachelor of Engineering (BE) degree in Computer Science from Rajiv Gandhi Prodyogiki Vishwavidyalaya. This technical background provides him with a unique perspective in leveraging technology within marketing, ensuring that his strategies are not only effective but also innovative and data-driven. His early education at Jawahar Navodaya Vidyalaya (JNV) laid the groundwork for his future academic and professional pursuits, instilling in him a strong commitment to excellence.
Professional Journey
Dhirendra has built an impressive career trajectory across various esteemed organizations, showcasing his growth and adaptability in the competitive marketing landscape.
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Former Brand Manager at Thalappakatti Hotels Private Limited: In this role, he developed and executed marketing strategies that greatly enhanced brand visibility and customer engagement, making significant contributions to the brand's growth.
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Former Marketing Manager at Chaayos: Dhirendra spearheaded marketing initiatives that elevated customer experience and brand loyalty, leveraging his skills in media planning and marketing communications effectively.
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Former Deputy Manager Marketing at Chaayos: His tenure here further solidified his expertise in executing integrated marketing campaigns that connected with target demographics across various platforms.
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Former Zonal Head - Modern Trade at Midas Care Pharmaceuticals Pvt. Ltd: Dhirendra’s leadership in this position was marked by his ability to drive sales growth and enhance distribution strategies across different regions.
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Former Business Manager - Modern Trade at Raymond Consumer Care: In this capacity, he focused on creating synergies between brand initiatives and sales, fostering a collaborative environment that propelled the business forward.
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Former Territory Sales Manager - The Raymond Shop at Raymond Consumer Care: His earlier role involved direct engagement with customers and an emphasis on aligning sales strategies with marketing efforts.
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Former Management Trainee at Raymond Consumer Care: Dhirendra began his professional journey at Raymond as a management trainee, where he acquired foundational skills in brand and business management.
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Former Management Trainee at Electromech Material Handling Systems (I) Pvt. Ltd: His initial exposure to the industry took place here, allowing him to develop a solid understanding of marketing fundamentals and operational dynamics.
Notable Skills
Dhirendra Suman possesses an impressive array of skills that underscores his excellence as a marketing strategist. His expertise in Brand Management and Product Management reflects his ability to develop strong product offerings that meet market demands. Moreover, his adeptness in Media Planning and executing successful Marketing Campaigns showcases his strategic mindset in reaching target audiences effectively.
In an increasingly digital world, his capabilities in Digital Marketing and Social Media management are invaluable assets. He skillfully utilizes various digital channels to drive customer engagement and brand awareness. Additionally, Dhirendra's experience in Public Relations and Marketing Communication has proven effective in shaping positive brand narratives and fostering strong customer relationships.
Furthermore, his focus on New Product Launch strategies indicates an innovative approach to marketing that is essential for staying competitive in the fast-evolving F&B and FMCG sectors. His solid grasp of P&L Management ensures that marketing initiatives align with financial goals, optimizing resource allocation for the best outcomes.
Dhirendra's professionalism, combined with his in-depth knowledge of ATL and BTL Marketing techniques, positions him as a versatile leader in the marketing domain.
Summary
Dhirendra Suman is a dynamic and accomplished marketing professional with proven expertise in driving growth within the F&B Retail and FMCG sectors. His educational background in marketing and finance, combined with his strong technical foundation in engineering, equips him with a unique perspective on integrating technology with marketing strategies. He has effectively harnessed his skills across various prestigious organizations, creating impactful marketing campaigns and forging strong brand identities. Dhirendra's journey signifies not just the experience but a continuous pursuit of knowledge and excellence, making him a valuable asset in any forward-thinking organization.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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