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    Dharmesh ‍️

    User Research x Community Building - Ex Setu, Rupeek, Cleartax - NID Ahmedabad

    Professional Background

    Dharmesh Ba is a distinguished UX research consultant specializing in designing user experiences in the Indian market. With a passion for integrating a research-centric culture within startups, he leverages his extensive expertise to help these organizations connect more deeply with their users. Over the years, Dharmesh has contributed significantly to several leading fintech companies as a vital member of their core teams, including prominent names such as Rupeek, Cleartax, and Setu.

    As a forward-thinking individual in the tech and design space, Dharmesh established India’s first open-source user research lab, known as D91 Labs, during his tenure at Setu in 2019. This innovative initiative showcases his commitment to advancing UX research methodologies and promoting collaboration within the design community. He also takes pride in co-organizing 'DesignUp,' South East Asia's most notable design conference, where design professionals come together to share insights and innovations in technology and user experience.

    Education and Achievements

    Dharmesh Ba's educational background is deeply rooted in design and technology, providing him with a solid foundation to excel in his field. He holds a Master’s in Design (M.Des) in New Media Design from the prestigious National Institute of Design, where he honed his skills in user-centered design principles and innovative design thinking. Prior to this, he earned his Bachelor of Technology (B.Tech) in Electronics and Instrumentation from the Vellore Institute of Technology, where he developed a strong understanding of the technological aspects that inform user experience design.

    Continuing his journey of knowledge, Dharmesh pursued a Graduate Certificate in Technology Policy and Public Policy Analysis at The Takshashila Institution. This unique blend of technical and policy education enhances his perspective on how design can intersect with societal needs and policy regulations, making him a well-rounded consultant in the UX space.

    Professional Contributions and Roles

    Throughout his professional journey, Dharmesh has held multiple significant roles that underscore his versatility and leadership in the areas of user experience and research. He served as the User Research Consultant as a self-employed professional, leveraging his independent insights to assist various startups in understanding user behavior and refining their product design strategies. His commitment to the UX community led him to take on the role of Design Volunteer at ProductNation/iSPIRT, where he contributed to enhancing the design-led approach within the Indian startup ecosystem.

    In a leadership capacity, Dharmesh also dedicated his efforts to foster local communities as the Local Leader for the Bangalore chapter of Interaction Design Association (IxDA). His mentorship experience at Springboard showcases his dedication to guiding the next generation of designers and researchers, imparting valuable insights and fostering growth in the field.

    As Head Of Research at Setu, Dharmesh made significant contributions to establishing effective research frameworks and methodologies. His earlier experiences also include pivotal roles such as Co-Founder at D91 Labs, where he collaboratively created an environment nurturing research and design partnerships.

    His prior roles as Design Lead at Setu, Lead Product Designer at ClearTax India, and Product Designer at both Rupeek and Holachef Hospitality Pvt. Ltd. demonstrate a well-rounded proficiency in handling complex design challenges across various sectors, focusing on creating intuitive and effective user experiences. Additionally, his time as a Design Consultant at ClearTax India further reflects his ability to provide crucial insights into product design processes.

    As a Product Designer at Rupeek, he played a pivotal role in developing user-friendly solutions that catered to the unique requirements of the Indian market. Furthermore, his internship in Experience Design at Adobe equipped him with invaluable experience, laying the groundwork for his strategic approach in UX design.

    Innovations and Community Engagement

    Dharmesh Ba's blazing path has been marked by innovative thinking and extensive community engagement. As Founder of the Thousand Faces Club, he aims to create a network connecting designers and researchers to collaborate on addressing critical design challenges faced by society today. His initiative fosters discussions around the importance of user research in driving design decisions, promoting a holistic approach towards problem-solving.

    His engagement as co-organizer of 'DesignUp' represents his dedication to professional development in the tech and design arenas. This conference has become a central hub for discussions around design principles, technology innovations, and user experience, capitalizing on his expertise to bring forward the latest advancements in the industry.

    Dharmesh's commitment to nurturing a vibrant design community in India reflects both in his professional endeavors and personal initiatives. With a wealth of experience and knowledge, he continuously strives to promote research-led design approaches while helping startups and established businesses bridge the gap between their products and their users.

    In summary, Dharmesh Ba stands out as a pivotal figure in the UX consultancy space. His extensive background in both technology and design, combined with a profound commitment to fostering research culture, positions him as a thought leader in the field. As he continues to drive innovations in user experience research and design within India and beyond, Dharmesh Ba is indeed a beacon of inspiration for aspiring designers, researchers, and entrepreneurs alike.

    Highlights

    Today · twitter

    Not me pushing commits listening to old Kannada songs in the salon. https://t.co/YZai5nop9m

    Not me pushing commits listening to old Kannada songs in the salon. https://t.co/YZai5nop9m
    Feb 6 · twitter

    https://t.co/GhfJXeBpiV

    https://t.co/GhfJXeBpiV

    Related Questions

    How did Dharmesh Ba establish India's first open-source user research lab, D91 Labs?
    What motivated Dharmesh Ba to focus on UX research within the Indian market?
    In what ways does Dharmesh Ba contribute to building a research culture in startups?
    What role does Dharmesh Ba play in the organization of the DesignUp conference?
    How has Dharmesh Ba's educational background influenced his approach to UX design?
    What are some notable projects Dharmesh Ba has worked on during his tenure at fintech companies like Rupeek and Cleartax?
    How does Dharmesh Ba engage with the local design community as a leader in organizations like IxDA?
    What impact has Dharmesh Ba made through his initiatives such as the Thousand Faces Club?
    How does Dharmesh Ba integrate technology policy into his UX design strategies?
    What insights can Dharmesh Ba provide for upcoming designers and researchers in the tech field?
    Dharmesh ‍️
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    Location

    Bengaluru, Karnataka, India