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Dhanushka Kumarasinghe
Media Planner, Paid Social at Saatchi & Saatchi (We Are Saatchi)
Professional Background
Dhanushka Kumarasinghe is a dynamic professional in the advertising industry, bringing a wealth of experience and creativity to the table. Originally from Sri Lanka and later raised in the bustling city of Los Angeles, Dhanushka has cultivated a unique blend of skills that allows him to excel in his role as a Media Planner in Paid Social at Saatchi & Saatchi (We Are Saatchi). With a strong focus on advertising and public relations, Dhanushka's journey has taken him through several prestigious roles in the field, each contributing significantly to his expertise.
The foundation of his career was laid at California State University, Dominguez Hills, where he studied Communications with a specialization in Advertising and Public Relations, achieving an impressive 4.0 GPA. This commitment to excellence in his academic pursuits reflects Dhanushka's dedication and passion for the field. His foray into copywriting at The Book Shop - School For Ads further solidified his skills, providing him with a nuanced understanding of how to craft compelling narratives that resonate with audiences.
Before his current role at Saatchi & Saatchi, Dhanushka made significant contributions as an Ad Operations Planner within the same organization. This prior experience equipped him with valuable insights into the operational aspects of advertising, allowing him to create campaigns that are not only creative but also strategically sound. Additionally, his role as a Public Relations Coordinator at The Hoyt Organization helped him hone his skills in communication, media relations, and storytelling, emphasizing the importance of a strategic approach to outreach.
Dhanushka's professional journey is not only defined by his corporate roles but also by his engaging personality and the variety of opportunities he seeks. As a former Host and Producer for KDHR, the Campus Radio Station at California State University-Dominguez Hills, he developed a strong presence in front of an audience, which he translates into his current capacity as a public speaker. His ability to speak confidently to packed auditoriums demonstrates his command of storytelling and public engagement.
Education and Achievements
An integral part of Dhanushka's profile is his impressive educational background. At California State University-Northridge, he completed his studies in Film and Television Production with a GPA of 3.7, allowing him to explore the creative aspects of media production. This academic experience empowers him to approach advertising with a creative lens, understanding both the visual and narrative aspects essential for impactful storytelling.
In addition to his formal education, Dhanushka's continuous pursuit of knowledge through training and professional development has contributed to his success in the advertising realm. He possesses a strong belief in the importance of patterns and process flows, which enables him to approach challenges consistently while maintaining the adaptability required in an ever-evolving industry. Dhanushka's enthusiasm for learning is truly remarkable, exemplifying his role as a lifelong learner within his profession.
Personal Insights and Interests
Beyond his professional pursuits, Dhanushka Kumarasinghe showcases a wide array of personal interests that contribute to his vibrant personality. A passionate storyteller at heart, he thrives on creativity and self-expression through writing and audio/video production. Dhanushka believes that every story has the potential to create an emotional connection, and he utilizes his talents to share captivating narratives. Moreover, his enjoyment of fiction writing serves as a complementary pursuit, allowing him to escape the rigors of routine while honing his narrative skills.
Dhanushka also enjoys the energizing environment of the gym, which helps to reinforce his discipline and consistency – qualities that are reflected in his professional life as well. His affinity for public speaking encapsulates his love for engaging with others, whether they are in a sizable auditorium or a more intimate setting. Interestingly, he finds a sense of tranquility when addressing larger crowds, indicating that he draws immense satisfaction from sharing his thoughts and stories widely.
In terms of workplace culture, Dhanushka advocates for levity and enjoyment. He believes that a positive atmosphere fosters creativity and allows teams to thrive. His lively personality shines through in his interactions, where he prefers to discuss ideas with enthusiasm while still valuing the quiet moments necessary for reflection and growth. With a strong sense of community and connection to his peers, Dhanushka embraces teamwork while encouraging an open dialogue that emphasizes collaboration and creativity.
In summary, Dhanushka Kumarasinghe is an accomplished advertising professional whose educational background, extensive experience in various roles, and vibrant personal interests interweave to create a multifaceted portrait of a modern storyteller. His expertise in the advertising industry, coupled with his continual drive for self-improvement and creative expression, positions him as a valuable asset in any professional setting. Whether through captivating narratives or strategic campaigns, Dhanushka remains committed to making a significant impact in the advertising world and beyond.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.